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  Real Estate PPC Guide Congratulations! If you are reading this you are most likely thinking about starting a PPC campaign for your real estate website. We hope this real estate PPC guide will be of value to you. Below is a list of common questions & answers regarding real estate PPC campaigns. PPC advertising remains one of the best ways to reach your target audience and maximize your return on investment.   Table of Contents What is PPC? Why should a realtor run PPC ads? How does Google Ads work? Should I advertise on Bing as well as Google? How

Your real estate website is the digital face of your business, a platform meticulously curated to underscore your expertise and the tangible benefits you offer to prospective clients. To make the most out of your website, ensure that your online presence exudes a sense of professionalism and credibility by showcasing your past achievements, client testimonials, illustrative examples of comparative market analyses (CMAs), and informative blog posts highlighting industry insights, tips, and market dynamics. In your pursuit of attracting motivated home seller leads, prioritize the optimization of your website to serve as a compelling testament to your capabilities. It should serve

If you, like many Facebook users with a business page, have been bombarded with spam messages lately, you're not alone. These messages are not only annoying but can also be harmful if you click on their links. Given that Facebook doesn't seem to be effectively combating these spam messages, it's important for us to take action ourselves. Here's a guide on how to adjust the visibility of your Facebook posts, aiming to reduce the influx of spam messages you receive 1. Navigate to Facebook.com 2. Click on your profile picture to "See all profiles" 3. Click your business page 4.

In the dynamic, competitive world of real estate, adopting a hyperlocal marketing strategy can be your secret weapon to stand out from the crowd. By narrowing your focus and targeting your immediate local area, you're not just a real estate professional; you become the go-to neighborhood expert. This approach benefits your business in numerous ways, but why exactly does it work? Let's delve into the nitty-gritty of it. What is Hyperlocal Real Estate Marketing? At its core, hyperlocal real estate marketing is about creating strategic content that speaks directly to the people in your immediate community. There are a few

You may have heard of Google’s newest search offering, Local Service Ads, or like most busy realtors, you are spending your time dealing with clients and closing deals, having left the advertising to the professionals. Google Local Service Ads for realtors, gives you the opportunity to have your ads placed higher in the search engine results - even above PPC - giving you the opportunity to be more competitive with larger companies. Google Local Service Ads can be a great addition to your advertising portfolio, offering direct connection with prospective clients in a pay per lead format.  What is Google