The Internet has directly contributed to the success of thousands, and hundreds of thousands, of businesses both large and small. Marketing online is an extremely powerful way to reach your target markets quickly. If you’re wondering how to take advantage of these marketing opportunities and where, exactly, you can find your target market online, this article should give you a good base from which to start.
Instagram, Facebook, Twitter, Tumblr….so many social media platforms, so little time. Regardless of which specific service it is, one thing is clear: social media is here to stay. Do your business a favor and choose 2-3 social media platforms upon which to build a website presence. Try updating at least once a week (and be sure to let your customers know where they can find you online).
2. Harness the Power of SEO
What if I told you that you really could tell someone about your company at the exact moment they decided they needed services like yours? You can do just that by getting to the top of the search results of Google and Yahoo. How? it’s called SEO or search engine optimization. Search engines find your website based on the words in your website and who links to your website. The more relevant words and content, the better. A fantastic way to up your SEO? Start blogging at least once a week.
3. Appeal to Different Learning Styles
Whether you’re blogging, using social media or sending out emails, remember this: not everybody learns the same way. Some of your customers will prefer to see an image, some will prefer to watch a video, some would rather read a paragraph and some would rather do something more hands-on like a quiz. Keep your content varied so that you can keep everyone engaged.
4. Blog Regularly
Blogs are an excellent way to boost SEO, establish yourself as an authority within your industry or location, and to build up a good rapport with customers and potential customers. With your blog, you can discuss your products by talking about what your customers needs and how your blog helps. For example, if you are a party rental business in Burlington, you could create a blog called “How to Throw a Graduation Party in Burlington without Breaking the Bank.”
5. Create Video Tutorials
Everyone loves a video – and thanks to all of the low-cost video editing platforms available right on your phone, there’s no reason not to be making videos to give your customers. Try making a how-to video that somehow incorporates your product or service: for example, if you offer dog training classes, you could do a quick video on working with a dog to sit when asked.
6. Remarket Your Website
If you have a website, and especially if you’re paying to advertise it, you should consider remarketing it. What’s that? It’s a simple but effective way to connect with web visitors who, for whatever reason, wandered away from your website before making a purchase or contacting you. Using cookies, you can advertise your website specifically to these customers using ad providers such as Google and Facebook.
7. Reach Your Customers Through Emails
Little known fact: email marketing brings some of the biggest ROI of all marketing today. Why? You’re directly reaching consumers in a fast and efficient manner – both for them and for you. It’s never too soon or too late to start building your email list: find ways to get your customers’ email addresses and then start emailing them!
8. Talk to Your Target Market Where They Hang Out Online
Go where your target customers are. If you offer a product that makes life easier for parents, engage with them in parenting groups and forums. Don’t just market your product with a sales pitch, though: really listen to their issues and respond honestly.
9. Step Up Your Hashtag Game
Does your business have a catchy hashtag yet? If not, it’s time to come up with a unique hashtag that your customers can use around the web. Further, be sure to use tag your posts with hashtags that are relevant to your target customers. Need an example? If you offer a home cleaning service in, say, Hamilton, your business-specific hashtag could be #hamiltoncleansbetter and some relevant hashtags to use for your posts would include #hamilton”, #ontario”, #hamont” and maybe #hamiltonparents.
10. Give Your Email Signature Some Bling
Every time you send an email, you have a golden opportunity to market your business. In your email signature, you should include your company’s name, tagline (or your business’s main purpose) and url. You could even go a step further and include links to your business social media accounts.
If the above list seems like a lot to take on all at once, don’t worry. You don’t have to do it all to find success with online marketing. If you need a good place to start, email marketing and using social media are two powerful ways to start reaping the benefits of the world wide web right away.