Wondering if your digital marketing efforts are really making a difference this year? You’re not alone. Studies show that most small business owners don’t know if their time and money actually translate into profitable returns. Some don’t think their effort is making a difference at all – ouch! In the marketing world, we’re all about that return on investment, or ROI for short, which begs the question: Where should you be focusing your efforts so that you’re making waves instead of just splashing in the pond. To help answer that question, let’s see where digital marketing trends are heading in 2018.
Social media is here to stay.
Social media is arguably one of the most important aspects of digital marketing. It’s a relatively easy and cost-effective way to increase brand awareness, promote a product or service, and maintain meaningful engagement with customers. What’s the trend in 2018? It looks like Facebook still takes the cake, and continues to be the popular choice for small businesses. With mobile chat applications like Facebook Chat becoming an ever-growing platform for customer communication, Facebook will continue to be a key tool for small businesses in 2018. If you’re already using Facebook, look for ways to grow your following, and consider incorporating some Facebook ads into the mix to help reach your target audience. If Facebook isn’t your thing, don’t panic! There’s a wealth of other social media platforms at your disposal that you can deploy to help meet your goals.
Control the scroll with engaging content.
With the average customer spending about five hours a day on their mobile device, creating thumb-stopping content for mobile consumption is key. When you’re looking for information about a business, researching a product or simply scrolling through your social media feed, what type of content catches your eye? Chances are, you’re not stopping to watch or read something that doesn’t stand out from the crowd. As the digital space becomes more competitive, it’s even more important to set yourself apart from your competitors with fresh, relevant and engaging content.
Track and analyze results.
You can post on Facebook and update your blog until the cows come home, but if you’re not tracking and measuring your efforts, then it’s possible you’re shooting blanks. That can be a tough pill to swallow for someone who has been putting a considerable amount of time and effort into promotion. If you’re taking time to invest in digital marketing strategies, you may want to consider tools that enable you to monitor and track traffic engagement so you know what’s working and what’s not.
Tie it all together with a strategy.
Did someone say digital marketing strategy? Digital marketing success is possible without the development of a carefully crafted plan, but you know what they say: if you fail to plan, you plan to fail. Creating a strategy may sound like a daunting task and maybe you’re wondering if you really need one. Regardless of the size and scope of your business, if you’re interested in growth and sustainability – you need a strategy. A marketing strategy sets the stage for clear direction, helps your business compete in the online space, enables integration between various tactics, and establishes a clear plan for evaluating success. The bottom line is, if you don’t have a digital marketing strategy in 2018 you may not be fully reaping the benefits of your digital marketing efforts.
Take the next step.
There’s no denying that digital marketing can provide immense value to small businesses. That being said, it can be difficult to know where to start, or how to re-direct your efforts if you haven’t experienced much success from your investments to-date. If you’re looking for ways to tweak or enhance your digital strategy, or are interested in adding to your arsenal of marketing tools, Asterisk Marketing is happy to help!