A website has to be at the top of your to-do list when you are starting a business. You are living in a digital age where digital representation of your business is imperative for success and establishing a strong brand identity. When it comes to website design, the focus areas are different for different types of businesses. While an e-commerce website needs security protocols, user-friendly e-carts, and reliable payment options, a service based website has a completely different set of challenges to overcome. If you are a service-based business, here are the five elements you must have on your website.
- An Easy-to-follow Design
It might seem intuitive, but it’s a challenge to overcome. People are visiting your website to find information about your services. Maybe they want to find out if you can repair old heaters or sump pumps or not. Not being able to find this information instantly would be quite frustrating for them. A user-friendly design solves the problem. It has ample spaces between lines of text, the text is big for easy reading, the tabs are visible on top, or left-hand side and the drop down menus are interactive and properly labeled. A quick look through the tabs and drop down menus should give the customer an idea what you offer and what you don’t.
There are many other aspects of a user-friendly, easy-to-follow and clean design that a professional web designer can best explain.
- A Design with Ample Room for Variety of Content
One of the primary objectives of creating services based websites is to build trust with your customers. When people look for services and compare them, they pick the business they trust the most. The best way to build trust is to offer them the information they need in the most comprehensible format. To do this, you have to use a variety of content on the website. In addition to text, you will need to use images and videos. Now, creating room for images and videos without making the website look all cramped up can be quite a task. An image of a smiling worker, a video that explains the technology you use, etc. can be great trust builders on your website.
- Appealing and Compelling Call-to-action Buttons
Believe it or not, creating a call to action buttons is more like a science project. Every visual and graphical element of a CTA button has some psychological effect on the website visitors. Green, orange, and red buttons are among the best performers. However, as a rule of thumb, you would want your CTA buttons to contrast with your website’s overall theme. Secondly, you will have to introduce some visual effects such as a slight change of the color when a user hovers the mouse over the button. Most important of all is the button placement. You should place buttons in areas where users can find them easily. You don’t want users to have to scroll down to click on the button. Furthermore, leave some white space around the buttons, so they stick out.
- Customer Reviews and Testimonials
When you manage a service-based website, you are the product. When people say something about your service, they are in fact talking about you. People are keener to know about reputation when hiring services than they are at the time of buying products. What your customers say about you can directly impact their decisions. It’s either your homepage or a dedicated “customer testimonial” page where customer feedbacks and reviews look best. You can either put customers’ direct reviews or link the reviews they have done on social networking platforms onto your homepage. Once again, the design of the website should be so fluid that a customer flows naturally from reading about you and your services to testimonials from your customers.
- Mobile Optimization
The term “responsive design” is hot these days. A responsive website design adjusts according to the screen size the viewer is using. A non-responsive website will not do that. So, if your website is non-responsive and it has a big image of your smiling face on the home page, a visitor on a mobile device might only be able to see a small part of your that image, e.g., your eye, tooth, forehead wrinkles, etc. With a mobile optimized or responsive design, the images, text and all design elements will shrink and adjust according to the screen size. Keep in mind that mobile optimization and local SEO are more closely related than you think. If your website is not optimized for mobiles, you might be doing your business a loss of thousands of dollars every month.
In a sense, you could say that a service-based website is more difficult to design than an e-commerce website. Moreover, there should be no doubt in your mind that a service based website is a completely different beast than an e-commerce website. Therefore, it only makes sense that you contact a professional website designer that specifically works on service based website designs.
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