If you are a business owner today, you’re no stranger to challenges. Marketing your business effectively is tricky: it can be both a challenge…and a game-changer. When you find a way to tackle the challenges you’ll face marketing your business, the payoff is huge: you can really connect with your target market, you can tell them exactly what they need to know about your services, and you can keep them engaged for years to come.
Let’s take a look at some challenges you may be facing in getting your marketing off the ground…and then we’ll explore some great solutions.
Business Marketing Challenge #1: Lack of Available Resources
If you run a small business, you probably don’t have an in-house marketing department. You may not even have a full-time employee. Maybe, hiring someone to do your marketing wouldn’t make financial sense – and even if it did, how could you know that you were effectively training and supervising their work?
Outsource your marketing. When physicians are off-duty but still need to be available for emergencies, they don’t hire one person whose only job is to answer their phone calls – they use a service that answers phone calls for many different providers. Why? It makes financial sense. On a different side of the same coin, when you need to fly to say, Florida, you don’t charter a private jet…or buy one. You share a ride with others who also have the same need (to get to Florida) that you do. It just makes the most sense, right?
You can do the same with your marketing. Find a marketing agency that has great reviews and reasonable prices and let them do the heavy lifting for you. In doing so, you get to work with people whose only job is to get excellent results for their clients, and you don’t end up overpaying for lackluster work.
Business Marketing Challenge #2: You Don’t Have a Marketing Plan
Maybe you’ve done raffles here and there…maybe you have some brochures…but without a plan in place, it’s hard to make the most of your efforts. You may be putting off creating a marketing plan because you don’t consider yourself an expert – but putting it off is, most likely, resulting in lost dollars from sales you could have won.
You don’t have to take it all on at once. You can start small. Define what you want to get out of your marketing: how much do you want your revenue to increase? Then, how much can you comfortably spend to get there? Next, find businesses that are using marketing effectively and ask them one question, “what’s the number one thing you are doing with marketing that’s working for you.” Take their responses, align them with your budget, and craft a basic plan so that you can start generating the revenue you want.
Business Marketing Challenge #3: Using the Right Marketing Platforms
Too many options out there, too little time. Which marketing platform is best for your business?
Some marketing platforms will work best for your goals than others (and some marketing platforms just work better than others, period..for example, email marketing is the current biggest performer in terms of ROI). In choosing the right marketing platforms for your business, you need to know which platforms will work best for your goals. Investing in SEO (and blogging) and getting to that #1 spot on a search results page can mean your company gets 33% of the clicks for a search term – if that is something that would help your business grow, then that’s something to invest in. If your customers are searching by specific locations, and may want to see reviews left by others before making a purchasing decision, you may want to invest in paid Yelp advertising. According to Yelp, the average advertiser sees a boost of 168% after advertising on the platform for 12 months. So, which marketing platform is best for your business? The answer is: it really depends on who your customers are and what your business offers.
Marketing is a challenge, but it’s a worthy one to undertake. If you want to grow your business and take it to the next level, it’s time to invest some time and money in a marketing strategy that will pay off in dividends for years to come.