Maybe you paid a designer for a WordPress-based website a few years ago or, perhaps, you’re working with a designer right now. You could also be in the preliminary stages of website planning and be considering WordPress. For anyone who uses WordPress, or is thinking about it as an option, you need to read this article.
First, what is WordPress? It’s the single most popular content-management platform in the world. Content management is a streamlined and easy way to make updates to your website (such as posting a blog, changing business hours, etc.). You can either choose to use a content management system for your site (such as WordPress) or not. Think about it like going to a grocery store to buy veggies or starting a garden. When you go to a grocery store, you save a lot of time and work. When you start a garden, you need to learn all about how to grow vegetables, soils, climate, seeds, and then wait. See the difference?
With that out of the way, let’s look at why it’s so important to keep your WordPress-based website up-to-date over time.
1. Options, Options, Options
WordPress isn’t a stagnant product: it’s an evolving platform that is always changing for the better. WordPress is constantly getting new updates and features based on feedback from users just like you.
Think about how we used to use the Internet 15 years ago and now think about the Internet today. By continuously updating your WordPress when new features and updates roll out, you ensure that your website is evolving along with technology, and that’s a great thing for your business.
2. Easier, Faster, More Effective
WordPress is all about making life easy for its users, and new WordPress updates are designed to do just that. If there are specific features or things in WordPress that you find puzzling, chances are the developers at WordPress are working hard to take away the difficulty for you. Instead of staying trapped in an old version of WordPress, you can make your life easier whenever you update. Sounds good, right?
3. Keep Your Website Modern
As the years go by, styles come and go. The website design you selected two years ago, or five years ago, may not be serving your business’s best interests today. When your WordPress-based website hasn’t been updated in a long while, you’re going to be dealing with a lot of work when you decide it’s time to get a fresh new online look for your business. You could be dealing with plugins that crash when you update, themes that won’t work, broken links, and much more. If you are upgrading your WordPress on a regular basis, however, you can handle these small issues before you end up with a major one.
4. Keep Your Website Safe
Unfortunately, hackers are evolving; fortunately, technology keeps changing to outsmart hackers. You do not want your website to be using technology from three years ago; hackers can spot it, and break into it.
An outdated WordPress-based website may as well invite hackers. Hackers use various software to find old sites. The good news, however, is that the team at WordPress is extremely vigilant in keeping the platform safe and secure against cyber attacks. Each new update includes enhanced security that will work hard to protect your website, your business, and your customers.
Bottom line? WordPress is a powerful way to put your business on the (online) map and it includes powerful tools for keeping it there safely. Just like an oil change for a car, you need to give your WordPress-based website regular updates to avoid more significant (and more expensive) problems down the road. You can either do the updates yourself or work with an experienced digital marketing firm to help you stay on top of things for you.