Many businesses have questions about advertising on Facebook. It does sometimes, afterall, look like little more than people sharing pictures of their kids and arguing about politics. Those who haven’t tried Facebook advertising yet often ask if it’s really worth it.
Is it really possible to reach new leads, customers and clients through Facebook? The short answer is a resounding, “Yes!” It may not look like it on the surface, but Facebook provides one of the most powerful and cost effective digital marketing platforms available today.
What makes Facebook unique is the wealth of information they have about each of their users. Because Facebook users readily provide things like their age, location, interests and more, it becomes possible to laser target your advertising efforts to the exact demographics that will respond to your product or service.
Following are just a few of the reasons that your business should be considering Facebook advertising as a regular part of your digital marketing plans:
Over 2 Billion Users Per Month
That’s right, more than two billion people log into Facebook every single month. There is no question. No matter what business you’re in, your customer demographic is on Facebook. There are few, if any, advertising channels that can give you this kind of reach.
People Spend A Lot Of Time On Facebook
Not only does Facebook get a lot of visitors, but those visitors stay and spend a lot of time on the site. Studies show that the average American spends about 1.75 hours per day on social media with about 35 minutes of that being on Facebook. The result is an amazing 4.1 million actions taking place on the site every minute.
To put that in perspective, the average time of a visit to most websites can be measured in seconds, and it’s usually less than 30. In Internet time, 40 minutes is an eternity.
Facebook Ads Are Remarkably Cheap
You can literally reach 100 people for about $5.00. With any form of traditional advertising, like radio, TV or print, you’re going to have to spend thousands of dollars just to get your message out. Then, it’s often going to be shown to loads of people who have no interest whatsoever in your company, services or products. Social media channels like Facebook provide both a cheap testing environment and an unbeatable ROI that other advertising methods just can’t match.
Highly Targeted Advertising
Facebook allows you to be extremely picky about who sees your ads. You can create audiences based on manually set preferences, or even by simply uploading your organization’s email subscription list(s). You can deliver ads based on any combination of the following and more:
- Recent purchase behavior
- Life events (ex. Getting married or turning 35)
- Geographical location
- Income level
- Previous visits to your website
With Facebook’s audience building options, you’ll be able to focus your ad spend exactly where you want it. Few advertising channels can deliver anything that comes close.
Call Buttons Capture Leads
Taking full advantage of the fact that many people access Facebook on their mobile phones, the company has made is possible to integrate call buttons into your ads. An interested user can literally tap a button and call your company immediately. There’s no need to take visitors to an intermediary web page and make them fill out forms to get in touch with someone. They can be speaking with a rep within seconds of seeing your advertisement.
Try It, You’ll Like It
These are just a few of the things that make Facebook advertising worth your time. The best way, though, to really see what it can do, is to simply give it a try for yourself. You can get started with a small budget and see your results immediately.
It doesn’t matter what your goal is. Whether you want to increase brand awareness, get more leads, drive more website traffic, or boost sales, you’ll find that Facebook can help you hit your objectives efficiently while keeping advertising costs down. If you take the time to try it, you will most certainly like it.
Get in touch with Asterisk today and we’ll be happy to help you plan and execute your first Facebook campaign!