Do you have a Facebook page for your business? How many likes does it have? If you’re interested in growing your following on Facebook but aren’t sure where to start, keep reading.

Facebook has more than two billion users. and can be a powerful digital marketing tool for businesses of all kinds, sizes, and in all industries. Unfortunately, getting Facebook users isn’t as simple as just paying a flat-rate. or adding new friends on your personal page.  Gaining new Facebook followers requires an investment of time, energy, and money. That being said, the investment now will pay off tenfold in the months and years to come.  

Develop Your Marketing Strategy
If you don’t yet have a marketing strategy for your business and Facebook, it’s time to make one! What are your business goals? What do you want to get out of your investment in Facebook: more sales, greater brand awareness, more leads? Understand what, exactly, you’d like to make happen. Define who it is you want to reach. and finally, check out what your competitors are doing and find a way to stand apart, and ahead, of the pack.

Make Your Page Look Great
Your Facebook page isn’t just posts alone. From your profile image to your cover image to ensure your phone number, website link, and contact information are all in good, working order: be sure your Facebook page is fully filled out – and that it looks good. Think of your Facebook page as a window to your business for all of the millions of users who use Facebook every day: you want that window to look good, clean, current, and friendly.  

Post Great Content Often
A great looking Facebook page and a clear marketing strategy won’t get you far if you’re not regularly posting content people care about. Post relevant, on-topic, articles, memes, quotes, quizzes, and so on. Develop a social media posting schedule and stick to it. Consider using an online tool that can analyze the best times for you to post to help ensure you get more visibility for your time and efforts.

Grow Your Following on Facebook: Use Facebook Insights
Facebook Page Insights is a powerful, and free, tool that can give you an overview of how well your Facebook initiatives are performing. You can see how many likes you are getting (and compare each week and/or post), new followers, and demographic information. With this information, you can better understand what’s working and what you need to change.

Bottom line? Facebook is here to stay. If you haven’t invested in developing your presence on this platform, there’s no better time like the present. If you’re not fully ready to invest the time in learning how to most effectively leverage your marketing, consider working with a digital marketing firm to give your marketing a supercharge!