The Real Estate PPC ROI Calculator

Find out how much you need to invest in online advertising to hit your yearly income goals with our ROI calculator!

This calculation used a cost per lead (CPL) of $15.00* & a closing rate of 1%**.

* The cost per lead can vary based on your market, competition, annual investment, etc. It can be as low as $5.00/lead to as high as $25.00/lead.

** The national average conversion rate for online real estate leads is usually reported to be between 2-3%, however, The National Association of Realtors® disclosed that the rate is actually closer to 0.4% – 1.2%.

Looking to use a different CPL and closing rate? Adjust the variables below to give a more accurate projection.