Take your business to the next level!

Take your real estate business to the next level with marketing tips straight to your inbox!

    Phil
    Standing out from the competition, making a name for yourself, and staying connected with potential clients is key in the real estate business. Remarketing offers a powerful solution to this challenge by allowing you to re-engage visitors who have already shown an interest in your particular services. This targeted approach not only enhances brand awareness but also builds trust and increases conversion rates. By leveraging remarketing, you can ensure that your real estate business remains seated in the minds of prospective clients, driving more leads and sales. What Are Remarketing Ads? Remarketing ads, also known as retargeting ads, are a
    No Comments
    Continue Reading
    Phil
    You’ve already got a Google Business Profile—the powerhouse platform offering unparalleled visibility and engagement opportunities—but are you using it to the full extent? Harnessing its full potential is more than just occasional updates, it demands a strategic approach tailored specifically to your readers. Read on to learn how you can optimize your posting for the best results. Why Is Posting On Google Business Profile Important? As a realtor, leveraging Google Business Profile is an easy and clever strategy for expanding your reach and engaging potential clients effectively. Here are a few benefits of utilizing this innovative platform: Enhanced Visibility Enhanced
    No Comments
    Continue Reading
    real estate pay per click
    Phil
      Real Estate PPC Guide Congratulations! If you are reading this you are most likely thinking about starting a PPC campaign for your real estate website. We hope this real estate PPC guide will be of value to you. Below is a list of common questions & answers regarding real estate PPC campaigns. PPC advertising remains one of the best ways to reach your target audience and maximize your return on investment.   Table of Contents What is PPC? Why should a realtor run PPC ads? How does Google Ads work? Should I advertise on Bing as well as Google? How
    No Comments
    Continue Reading
    Phil
    Generating fresh and engaging ideas for your online content can be quite overwhelming. Whether you're a seasoned content creator or just dipping your toes into the world of real estate marketing, the process of brainstorming content ideas can be both exhilarating and intimidating. It's not uncommon to find yourself caught between the flurry of too many ideas and the deafening silence of a creative block. However, there’s hope! In this article, we unveil a curated set of seven invaluable tips designed to demystify the art of brainstorming real estate content ideas. Whether you're crafting blog posts, social media updates, or
    No Comments
    Continue Reading
    real estate online marketing seller leads
    Phil
    Your real estate website is the digital face of your business, a platform meticulously curated to underscore your expertise and the tangible benefits you offer to prospective clients. To make the most out of your website, ensure that your online presence exudes a sense of professionalism and credibility by showcasing your past achievements, client testimonials, illustrative examples of comparative market analyses (CMAs), and informative blog posts highlighting industry insights, tips, and market dynamics. In your pursuit of attracting motivated home seller leads, prioritize the optimization of your website to serve as a compelling testament to your capabilities. It should serve
    No Comments
    Continue Reading
    nurture online real estate marketing leads
    Phil
    Buying and selling homes is often marked by a lengthy cycle. Prospective clients may not be ready to make a move immediately, but savvy real estate professionals recognize that such leads shouldn’t be dismissed or overlooked. The key lies in understanding the value of relationship-building during this extended timeline! In an industry where timing is everything, it’s crucial to recognize that just because a lead isn’t ready to pull the trigger right away doesn’t make them a bad lead. Quite the contrary, this presents an exciting opportunity to cultivate and expand your network, laying the groundwork for future success. By
    No Comments
    Continue Reading
    Phil
    If you, like many Facebook users with a business page, have been bombarded with spam messages lately, you're not alone. These messages are not only annoying but can also be harmful if you click on their links. Given that Facebook doesn't seem to be effectively combating these spam messages, it's important for us to take action ourselves. Here's a guide on how to adjust the visibility of your Facebook posts, aiming to reduce the influx of spam messages you receive 1. Navigate to Facebook.com 2. Click on your profile picture to "See all profiles" 3. Click your business page 4.
    No Comments
    Continue Reading
    seo for real estate website
    Phil
    Many real estate agents' websites are brimming with helpful information regarding the cities, neighborhoods and areas that they serve, answering a range of questions that most buyers are asking. This is precisely the reason why ensuring potential clients are able to quickly find your site is a priority. You are likely in agreement, however, working your way to the top of the SERP (Search Engine Results Page) is easier said than done. One key determining factor is whether or not your pages have been optimized. Search Engine Optimization (SEO) is a digital marketing term for making your site as attractive
    No Comments
    Continue Reading
    hyperlocal real estate marketing
    Phil
    In the dynamic, competitive world of real estate, adopting a hyperlocal marketing strategy can be your secret weapon to stand out from the crowd. By narrowing your focus and targeting your immediate local area, you're not just a real estate professional; you become the go-to neighborhood expert. This approach benefits your business in numerous ways, but why exactly does it work? Let's delve into the nitty-gritty of it. What is Hyperlocal Real Estate Marketing? At its core, hyperlocal real estate marketing is about creating strategic content that speaks directly to the people in your immediate community. There are a few
    No Comments
    Continue Reading
    local service ads for realtors
    Phil
    Are you a realtor seeking to navigate the ever-evolving real estate landscape with a cutting-edge approach? Google Local Service Ads (LSAs) have emerged as a transformative tool, providing a direct and efficient link with potential clients in a cost-effective, pay-per-lead model. Positioned as a supplementary asset that seamlessly integrates with Google My Business and Google Ads, LSAs, together with these platforms, form a potent trio to optimize your lead generation efforts. The distinguishing factor of LSAs lies in their prominent placement on the search results page, appearing above paid search ads and local listings. Crafted authentically from the data in
    No Comments
    Continue Reading