Continuous improvement is better than delayed perfection. – Mark Twain
At Asterisk Marketing we get excited when small businesses jump on board the digital marketing train. There’s nothing better than helping clients experience the value of a digital marketing investment on their business goals. So,…
At Asterisk Marketing we get excited when small businesses jump on board the digital marketing train. There’s nothing better than helping clients experience the value of a digital marketing investment on their business goals. So,…
Wondering if your digital marketing efforts are really making a difference this year? You’re not alone. Studies show that most small business owners don’t know if their time and money actually translate into profitable returns.…
Digital marketing is all about embracing the power of the share. Social media has become a widely-used medium for sharing information and, if you do it right, you can draw real attention to your business.…
Running any business is difficult, but when you’re running a small business, there’s a lot less room for mistakes. One wrong step can put the entire business in jeopardy, and, of course, when you get…
Do you use Twitter to market your business and services? Are you considering using Twitter? Twitter can deliver incredible ROI in the digital marketing world and one key way to put Twitter to work for…
Do you have a Facebook page for your business? How many likes does it have? If you’re interested in growing your following on Facebook but aren’t sure where to start, keep reading. Facebook has more…
Should you care about Google Analytics? If you have a website for your business, yes. What is Google Analytics? It’s a free (with some paid options) service for tracking and reporting on your website traffic.…
Many businesses have questions about advertising on Facebook. It does sometimes, afterall, look like little more than people sharing pictures of their kids and arguing about politics. Those who haven’t tried Facebook advertising yet often…
Remarketing….re? Yep: remarketing is a powerful tool for crushing your digital marketing efforts. Although the term remarketing refers to a type of digital marketing, the basic idea of remarketing has been around for hundreds of…
Digital marketing (also known as online marketing) is here to stay. If you need to reach potential customers and spread the word about your business, you need to put your online marketing efforts at the…
So business is looking up for you. You almost have more demand for your services than you can fill and things are really clicking into place. Now’s not the time to invest in digital marketing,…
Maybe you paid a designer for a Wordpress-based website a few years ago or, perhaps, you’re working with a designer right now. You could also be in the preliminary stages of website planning and be…
Online reviews, do they matter? Yes: online reviews could be someone’s first impression of your business. If you aren’t paying attention to the positive or negative buzz your customers are generating for you, you could…
When it comes to putting your marketing online (aka digital marketing), one of the most common questions is, “Google Adwords: is it really worth it?”. Want a one-word answer? Yes. Why? First, let’s do a…
Looking to design the perfect website for your business? As a full-service digital marketing firm here based in Burlington, Ontario, we’re happy to share with you a few key principles we’ve learned that help you…
If only life were like the movie ‘Field of Dreams’....unfortunately, it’s not. You can’t just build a website for, say, your snow removal business and wait for locals to start calling you. You have got…
The magnetism of an effectively-crafted landing page can have an incredible impact on your company’s ability to generate leads. While placing a heavy emphasis on your website’s homepage is certainly important, landing pages are essential…
The World Wide Web is replete with how-to’s and professed miraculous tricks for amplifying your business’s online presence. These surface-level tips typically have two outcomes: ineffective results that discourage companies from investing in marketing, or…
Whether it’s for work or pleasure (and love it or hate it), most of us spend a whole bunch of time online. We work online, we socialize online, we shop online, we learn online, we…
From viral videos of Mannequin Challenges to trending tweets and live broadcasted events, digital media has become an integral part of strengthening the public’s perception of your business and brand. Content marketing, in particular, is…
Do you spend your evenings browsing the latest trending news, perusing cooking blogs for new recipes, or succumbing to your proclivity for all things celebrity gossip? Many businesses believe the only way to creating their own…
Facebook. Twitter. Instagram. Not to mention...Snapchat, Tumblr, and Pinterest. It seems like every day, a new must-have social media platform rolls out. For a business that’s looking into the best way to take advantage of…
If you are a business owner today, you’re no stranger to challenges. Marketing your business effectively is tricky: it can be both a challenge...and a game-changer. When you find a way to tackle the challenges…
Have an offline business? Maybe you’ve heard an amazing success story about a local car dealership that tripled business in the first year of online marketing - or maybe you’ve heard a horror story about…
Two things about blogging: you can’t live without it...and you really can’t live without it. If you’re a business today that’s looking for a powerful way to market your products and services while developing an…
The Internet has directly contributed to the success of thousands, and hundreds of thousands, of businesses both large and small. Marketing online is an extremely powerful way to reach your target markets quickly. If you’re…
A good marketing campaign can generate some real buzz around your products or services. Mistakes cost a small business customers and revenue. Although marketing can seem overwhelming at first, a time investment in getting it…
According to a statement made by Google, every $1 spent on AdWords by businesses makes an average of $2 in return. These numbers clearly indicate that a successful Google AdWords campaign can work wonders for…
The internet has made the world a global village, but that doesn’t undermine the importance of local search engine optimization (SEO). Businesses that cater primarily to local clients lose ground to their competitors if they…
A website has to be at the top of your to-do list when you are starting a business. You are living in a digital age where digital representation of your business is imperative for success…
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