Take your business to the next level!

Take your real estate business to the next level with marketing tips straight to your inbox!

    nurture online real estate marketing leads
    Phil
    Buying and selling homes is often marked by a lengthy cycle. Prospective clients may not be ready to make a move immediately, but savvy real estate professionals recognize that such leads shouldn’t be dismissed or overlooked. The key lies in understanding the value of relationship-building during this extended timeline! In an industry where timing is everything, it’s crucial to recognize that just because a lead isn’t ready to pull the trigger right away doesn’t make them a bad lead. Quite the contrary, this presents an exciting opportunity to cultivate and expand your network, laying the groundwork for future success. By
    No Comments
    Continue Reading
    real estate pay per click
    Phil
      Real Estate PPC Guide Congratulations! If you are reading this you are most likely thinking about starting a PPC campaign for your real estate website. We hope this real estate PPC guide will be of value to you. Below is a list of common questions & answers regarding real estate PPC campaigns. PPC advertising remains one of the best ways to reach your target audience and maximize your return on investment.   Table of Contents What is PPC? Why should a realtor run PPC ads? How does Google Ads work? Should I advertise on Bing as well as Google? How
    No Comments
    Continue Reading
    Phil
    If you, like many Facebook users with a business page, have been bombarded with spam messages lately, you're not alone. These messages are not only annoying but can also be harmful if you click on their links. Given that Facebook doesn't seem to be effectively combating these spam messages, it's important for us to take action ourselves. Here's a guide on how to adjust the visibility of your Facebook posts, aiming to reduce the influx of spam messages you receive 1. Navigate to Facebook.com 2. Click on your profile picture to "See all profiles" 3. Click your business page 4.
    No Comments
    Continue Reading
    seo for real estate website
    Phil
    Many real estate agents' websites are brimming with helpful information regarding the cities, neighborhoods and areas that they serve, answering a range of questions that most buyers are asking. This is precisely the reason why ensuring potential clients are able to quickly find your site is a priority. You are likely in agreement, however, working your way to the top of the SERP (Search Engine Results Page) is easier said than done. One key determining factor is whether or not your pages have been optimized. Search Engine Optimization (SEO) is a digital marketing term for making your site as attractive
    No Comments
    Continue Reading
    hyperlocal real estate marketing
    Phil
    In the dynamic, competitive world of real estate, adopting a hyperlocal marketing strategy can be your secret weapon to stand out from the crowd. By narrowing your focus and targeting your immediate local area, you're not just a real estate professional; you become the go-to neighborhood expert. This approach benefits your business in numerous ways, but why exactly does it work? Let's delve into the nitty-gritty of it. What is Hyperlocal Real Estate Marketing? At its core, hyperlocal real estate marketing is about creating strategic content that speaks directly to the people in your immediate community. There are a few
    No Comments
    Continue Reading
    local service ads for realtors
    Phil
    Are you a realtor seeking to navigate the ever-evolving real estate landscape with a cutting-edge approach? Google Local Service Ads (LSAs) have emerged as a transformative tool, providing a direct and efficient link with potential clients in a cost-effective, pay-per-lead model. Positioned as a supplementary asset that seamlessly integrates with Google My Business and Google Ads, LSAs, together with these platforms, form a potent trio to optimize your lead generation efforts. The distinguishing factor of LSAs lies in their prominent placement on the search results page, appearing above paid search ads and local listings. Crafted authentically from the data in
    No Comments
    Continue Reading
    Google Local Services Realtors Banner
    Phil
    You may have heard of Google’s newest search offering, Local Service Ads, or like most busy realtors, you are spending your time dealing with clients and closing deals, having left the advertising to the professionals. Google Local Service Ads for realtors, gives you the opportunity to have your ads placed higher in the search engine results - even above PPC - giving you the opportunity to be more competitive with larger companies. Google Local Service Ads can be a great addition to your advertising portfolio, offering direct connection with prospective clients in a pay per lead format.  What is Google
    No Comments
    Continue Reading
    Phil
    We love hearing success stories from our clients. Helping real estate agents grow their business is why we do what we do. Recently, we had a client reach out to us with the below email: Your team has my Google Adwords dialled in! So far, we have 10 transactions this quarter all from Adwords totalling $7.5 million in sales, $180K gross commission and $86K net this quarter. We have another 20-30 very active prospects and we are well-positioned to take advantage of the market as soon as we see inventory rise and prices stabilize.  For obvious reasons, we were thrilled
    No Comments
    Continue Reading
    Phil
    There are hundreds, maybe even thousands, of different lead generation tactics that can be used daily to improve a database, the number of clients, company visibility and ultimately the revenue of any given business. How you generate leads all depends on personal preferences and what does and does not work for you, your location, and your industry.  For real estate it can be anything from the new age modern sourced PPC or SEO methods or the old fashion styles of cold calling and door knocking. You may also get a number of leads from websites such as Realtor.com or Zillow!
    No Comments
    Continue Reading
    ppc for real estate agent
    Phil
    PPC (Pay-Per-Click) advertising is a powerful tool in the digital marketing arsenal, capable of driving targeted traffic to your website in a cost-effective manner. But is it the right strategy for every business, particularly for realtors? This article will ask and answer 9 vital questions to help you determine if PPC is the right digital marketing strategy for your real estate business. As we delve into what PPC is and why it’s important for realtors, we'll help you make an informed decision about whether to incorporate PPC into your marketing mix. PPC Real Estate Marketing: 9 Questions to Ask Yourself
    No Comments
    Continue Reading