Insights for smarter real estate marketing
Practical strategies, proven tactics, and clear guidance to help real estate agents grow with confidence.
- filter by
- Latest
- Oldest
How To Create A Blog Post That Ranks In Google: Real Estate Edition
In this age of technology and easy access to any information you could ever ask for, marketing strategies have taken to the online world. It’s never been more important for a company to be seen digitally via search engines. Real estate is no different. One of the easiest ways to reach out to potential clients […]
Local Citations For Real Estate: How Do They Help SEO?
Local Citations are an important part of any comprehensive marketing plan, and while that sounds great, you may be asking yourself, “what is a local citation?” or, more importantly, “what do they mean to me?”. What is a Local Citation? Simply, a citation is any online mentioning of your business name, address and phone number, […]
Expert Roundup: How To Close Online Real Estate Leads
Online leads are a great way to boost your business and build your client list, however, a lead is merely a lead until it is effectively converted. Seems simple enough, but many agents struggle when it comes to making the jump from lead to client. Below are a handful of tips on how to convert […]
10 Tips For Turning Online Real Estate Leads Into Sales
Online advertising is a great way to generate a substantial amount of leads for your real estate business. Whether it be through a Pay-Per-Click approach or other forms of digital advertising and marketing, a well-formulated campaign can produce a steady flow of leads – but, at the end of the day, a lead is just […]
How To Create A Google My Business Page For Real Estate Agents [+5 Benefits]
At one point or another, we’ve all come across a Google My Business Page. Whether looking for the closest pizza place, researching best places to order flowers, or in your case “realtors nearby”, a Google My Business Page has become a staple feature for any local credible business. So what is a Google My Business […]
Real Estate PPC – The Definitive Guide [2026 Edition]
Real Estate PPC Guide Congratulations! If you are reading this you are most likely thinking about starting a PPC campaign for your real estate website. We hope this real estate PPC guide will be of value to you. Below is a list of common questions & answers regarding real estate PPC campaigns. PPC advertising remains […]
Google Local Services for Real Estate Agents: The Ultimate Guide
You may have heard of Google’s newest search offering, Local Service Ads, or like most busy realtors, you are spending your time dealing with clients and closing deals, having left the advertising to the professionals. Google Local Service Ads for realtors, gives you the opportunity to have your ads placed higher in the search engine […]
Buyer Drip Campaign [Real Geeks]
If you are generating leads to your Real Geek’s website, then you need a drip campaign! Of course nothing can replace calling the leads, but this workflow will ensure no one falls through the cracks. +3 minutes (text) Message: Hi {{FIRST_NAME}}, thanks for finding me online! I want to send you properties that match what […]
How To Convert Leads Without Phone Numbers
When you are running any online lead generation and have the Facebook login option enabled in your lead capture, you are bound to run into leads who do not fill in their phone number. Some of you may have a system for dealing with these leads, while others don’t know where to start. There is […]