By Phil
Jun. 28. 2023

It’s no secret that the real estate industry is always changing and evolving. What worked five years ago might not be as effective today, which is why it’s important to stay up-to-date on the latest marketing trends. If you’re a real estate agent or broker looking to stay ahead of the curve, then you’ll want to read on for some insight into what real estate marketing trends will be big in 2023.

The Rise of Digital Marketing in Real Estate

With the ever-increasing prevalence of technology, digital marketing has seen a huge growth spurt in the real estate industry. The strategies used to target prospective buyers are rapidly evolving, with various new approaches and tactics emerging in order to make big impactful impressions. Real estate businesses must keep up with these trends if they want to stay ahead of their competition. The use of directing email campaigns, engaging social media channels, and creating search engine optimized webpages all go into making sure that their properties are front and center when potential customers are looking for what they need.

The Importance of a Strong Social Media Presence

The trends in real estate marketing for 2023 continue to point toward the importance of having a strong social media presence. Empowering potential customers with digital and interactive content is key, as buyers are looking for efficient, informative pathways through the buying process. Real estate agents no longer need to rely solely on direct mail campaigns and cold calls—social media provides an opportunity to reach larger target audiences, often more quickly than other traditional routes. Agents should be leveraging the power of current trends in digital storytelling to captivate their followers and establish trust so that when they’re ready to make a purchase they’ll think back to your profile!

Creating Targeted Content For Your Audience

Crafting real estate marketing strategies for the next few years involves knowing your audience and creating content that speaks to them. Targeted content engages buyers by tackling real estate questions from a relatable perspective, using real estate marketing ideas for 2023 that speak to their desires and values. Mastering the fundamentals of real estate marketing also involves understanding how to craft creative messaging and identify what resonates best with buyers in order to create an effective omnichannel real estate strategy. With some creativity and thoughtfulness, real estate agents can craft targeted content to effectively reach their audiences in 2023.

Incorporating Video Into Your Marketing Strategy

These days, video isn’t just a nice-to-have feature for real estate marketing—it’s essential. From virtual tours to property listing videos, incorporating video into your marketing strategy will help you attract and engage your target audience. It’ll also boost your visibility across multiple channels, allowing potential customers to easily find you online and experience the unique brand of real estate services that you offer. In short, investing in a comprehensive video marketing campaign is an absolute must if you want to keep up with modern trends and stay competitive in the ever-evolving sector of real estate.

Making the Most of Email Marketing

Email marketing may seem like an outdated or ineffective strategy in the age of social media, but it still remains a great way to reach potential buyers and sellers. Email still gives marketers the opportunity to craft targeted messages for audiences using personalization and segmentation. While this particular form of marketing may not be as flashy or trendy as other channels, with cutting-edge automation capabilities, you can craft carefully timed email campaigns that drive positive results—while making sure your content isn’t boring or dull. Email might be one of the oldest methods in digital marketing, but when used strategically, it can have a huge impact on your real estate marketing efforts in 2023 and beyond.

Why Print Isn’t Dead Yet

While trends in real estate marketing may be moving towards digital and social media, the world of print isn’t dead yet! It turns out that print material such as brochures, flyers, and postcards are still highly effective tools for connecting with buyers in the real estate market. Print continues to be an essential touchpoint in the omnichannel approach—boosting ROI while keeping buyers informed of the latest trends in 2023. In other words, even though we’re living in a digital world, don’t count print out just yet!

3 Marketing Tactics to Avoid in 2023

Cold Calls

When it comes to trends in real estate marketing, one of the strategies best left in the past is cold calling. Around since long before cell phones, this intrusive form of outreach has become increasingly obsolete with time—and there’s no better time to break up with this old-school trend than in 2023. Not only can it be annoying for potential leads to receive unsolicited calls, but it also wastes precious time that a realtor could use to find more effective ways to engage their prospects. Investing in modern outreach methods like email marketing, virtual tours, and content creation will not only get you better results but will make sure your client relationships get off on the right foot.

Targeting Only in the Spring and Summer

Spring and summer real estate may have their seasonality, but if you’re restricting your real estate marketing to only these two seasons, you’re missing out on a major opportunity for real estate growth in 2023. Getting creative with real estate marketing ideas can yield huge rewards throughout the year, meaning more leads and a more reliable relationship with a potential client. Think outside the traditional real estate marketing norm and expand your horizons. Who knows what you might find!

Setting High Listing Prices

Setting high listing prices might have been appropriate a few years ago, but real estate marketing trends of 2023 suggest that this strategy is outdated and should be avoided if you want to sell homes quickly and for a good price. In today’s market, setting a realistic price right away is the wisest move real estate agents can make in order to draw interested buyers. Buyers are savvy now, so when they see an obviously over-priced listing, they are likely to brush it off as out of their budget or just not worth the effort. If you want to maximize your real estate profits this year, then aim to set pricing that accurately reflects both your market value and the current real estate landscape.

As we navigate through 2023, real estate agents should be aware of the current trends in order to maximize their profits. Email marketing is still a powerful tool and print materials are an essential touchpoint for connecting with buyers. On the other hand, cold calls have become increasingly obsolete, and setting high listing prices can turn away potential customers. By keeping up-to-date on modern strategies like virtual tours, content creation, and realistic pricing models, you will ensure that your business flourishes this year and beyond!