Are you a realtor looking to boost your online marketing efforts? Want to know easy ways of sprucing up your website, and connecting with potential customers on social media? You have come to the right place!
Forget dragging yourself through complicated tutorials – these methods are time-efficient and straightforward, making them perfect for even tech novices. As times are ever-changing and technology is ever-evolving, so too should your online marketing and digital advertising strategies.
Let’s take a look at some easy and fast methods you can use to increase your online presence right away!
Backlink Outreach
Reaching out to industry professionals and publications such as real estate blogs is a great way to increase the visibility of your website. Developing relationships with other, related websites offer you an opportunity to have content from your website shared or linked in blog posts, which can be invaluable for gaining traffic.
By connecting with relevant websites, you can get high-quality backlinks that show up in search engine results for your brand. Although this may seem like a daunting task, you can use tools to help find the contact information of webmasters and publications that are likely to accept your link.
Post on Your Social Channels
Are you using social media to its fullest potential? If not, then now is the time to start! Take advantage of the power of social media and begin creating content that resonates with your target audience. Make sure all of your posts contain relevant information and feature eye-catching visuals to grab readers’ attention.
In addition to posting regularly on your social accounts, make sure you’re engaging with potential customers and responding to comments promptly. This will help build relationships and trust between you and those interested in purchasing or selling their home through you.
It is not just about creating content, but also about creating and cultivating relationships with people. These days, most customers prefer to do their research online before committing to any purchase – so you must be active across social media channels to gain their trust.
Some of the major social media platforms you should be using include:
Host Online Seminars
By hosting an online seminar, you are allowing customers to get more information about your services without having to physically be there. Online seminars also offer potential customers a chance to connect with you and ask questions that can help them make their decision.
This is a great way for people who may not be able to attend a physical seminar due to other commitments or living in another city, to still access the information. Plus, hosting online seminars is a great way of showcasing your expertise and connecting with potential customers.
Post a Google Business Profile Update
Creating a Google Business profile will allow your potential customers to easily find and learn more about you and your business. Furthermore, it allows you to post updates so that people can keep up with the latest news and promotions you are offering.
This is so huge in the way of online marketing, as it allows people to find your business more easily and get a better sense of who you are and what you do.
You can also use Google My Business to add photos, descriptions, services offered, addresses, and contact information so that customers have all the information they need right at their fingertips.
Remember to update your profile regularly – at least once or twice a month – to ensure that your business remains visible and relevant in the eyes of potential customers.
Request Reviews From Happy Clients
Positive reviews are vital for any business these days. Not only do they add credibility to your services, but they also help potential customers feel encouraged and secure when choosing your services.
If you have just finished providing a service to a customer, why not ask them to leave you a review on Google or other social media sites? This will help others to have faith in your services and give them the assurance they need before making their decision.
You can also add a ‘review us’ page on your site, or even create custom URLs that contain your business name and ask customers to review you. This is an easy and effective way to increase reviews and show potential customers that you are reliable and trustworthy.
Add Your Business to Listings and Directories
Adding your business to local listings and directories is a fantastic way to help potential customers find you. It also helps build trust as people can see that your business has been validated by an external source.
This also allows you to add more details about your business, such as opening hours, contact information, and descriptions of services offered.
Some notable places to list your business include:
- Google My Business
- Yelp
- Yellow Pages
- BBB (Better Business Bureau)
Send Out an Email Newsletter
Email newsletters are a fantastic way to stay connected with customers. You can share updates and important information about your business, as well as highlight any promotions or discounts you may have on offer.
By setting up an email list, you can easily keep in touch with people who have already expressed interest in your services. This is a positive way to build relationships and get more people to engage with your business.
It is important not to overdo it though, as too many emails can easily become annoying for people. Make sure you’re posting content that is useful and relevant, and keep the frequency of emails at a reasonable level.
At the end of the day, marketing your business online is one of the most powerful and effective ways to reach a wider audience. By implementing these strategies, you can ensure that potential customers have easy access to your business and the services you offer. And with so much advanced technology readily available, the possibilities for success as a realtor are endless.