By Phil
Aug. 09. 2023

retargeting for real estate agents

Are you looking for a way to sell more real estate? If so, you should use retargeting as part of your marketing strategy. Retargeting can increase your brand awareness & generate more leads by reaching people who have already shown interest in your website. By targeting these individuals specifically, you can increase your chances of converting them into clients. Want to learn more? Keep reading! We’ll cover questions such as “what is retargeting?” and “how to make use of retargeting for real estate agents?”

What is Retargeting and How Does it Work?

Have you ever noticed that you see ads for products you’ve been looking at online? That’s retargeting! Retargeting is a form of online advertising that allows businesses to show ads to people who have already shown interest in their products or services.
Here’s how it works: businesses place a piece of code on their website. When someone visits the website, the code drops an anonymous cookie onto their computer. Then, when the person visits other websites that are part of the retargeting network, they will see ads for the business that placed the pixel on their initial visit.

how retargeting for real estate agents works

Retargeting is an effective way to reach out to potential customers who might be interested in what you have to offer. It’s also a great way to stay top of mind with people who might not be ready to buy right away but could be in the future. And, because you are only targeting people who have already visited your site, you know that your ads are being seen by people who are already interested in what you do.

The Benefits of Retargeting For Real Estate Agents

Now we know just what retargeting is, how can we utilize it in the business world? For real estate agents, retargeting can be a powerful tool. By staying in front of potential clients who have already shown an interest in buying or selling a property, agents can stay top-of-mind and increase their chances of generating leads and closing deals.

Furthermore, retargeting allows agents to tailor their message to specific buyer demographics, making the most use of limited marketing resources. Additionally, retargeting can help agents to build relationships with potential clients by providing valuable information about the real estate market. By staying ahead of the curve, agents who use retargeting can enjoy a competitive advantage in the real estate market.

How Will Retargeting Help Sell More Homes?

First and foremost, retargeting ensures that your ads are being seen by people who are already interested in buying or selling a property. Because you’re not wasting your time and money targeting people who are not in the market for a new home, you can sell more homes in less time.

Retargeting allows you to customize your message to specific buyer demographics. For example, if you’re targeting first-time home buyers, you can show ads that highlight the benefits of working with a real estate agent. On the other hand, if you’re targeting sellers, you can show ads that focus on your listing services. By tailoring your message to your target audience, you can increase the likelihood of generating leads and closing deals.

How to Set Up a Retargeting Campaign For Your Real Estate Business

Retargeting campaigns can be an extremely effective way to boost your business’ bottom line. But how do you set one up? First, you need to identify your audience. Who are you trying to reach? Once you’ve answered that question, you need to create a list of potential customers. To do this, you can use data from your website’s analytics platform, social media platforms, or even customer surveys.

Once you have a list of potential customers, you need to create targeted ads that will appeal to them. This involves testing different ad copy and images to see what performs best. Finally, you need to track your results and adjust your campaign accordingly. By following these steps, you can set up a retargeting campaign that will help you reach your real estate business goals.

asterisk marketing retargeting campaign services

Tips For Creating Effective Retargeting Ads

If you’re not familiar with retargeting ads, they are simply ads that target people who have already visited your website. So, for example, if someone visits your site and then goes to Facebook, they might see an ad for your product. Retargeting can be a great way to increase brand awareness and conversion rates, but only if the ads are done correctly. Here are some tips for creating effective retargeting ads:

Keep Them Relevant

The whole point of retargeting is to show ads that are relevant to what the person is interested in. So, for example, if someone visits your site and looks for shoes, don’t show them an ad for shirts.

Make Them Personalized

If you can personalize the ad to the individual, it will be much more effective. For example, you might include their name or the item they were interested in on your website.

Don’t Be Too Aggressive

It’s important to show your ads frequently enough that they’re noticed, but not so much that they become annoying. A good rule of thumb is to show the ad about once a day.

Test Different Versions of the Ad

Just as with any other kind of advertising, it’s necessary to test different versions of the ad to see what works best. Try different images, copy, and call-to-actions to see what gets the best results.

By following these tips, you can create effective retargeting ads that will help increase brand awareness and conversion rates for your business.

FAQs About Retargeting

If you’re still not 100 percent clear, here are a few frequently asked questions about retargeting to help you better understand how it works:

Q: What kind of ads are used for retargeting?

A: Retargeting ads can take many forms, including banner ads, video ads, and even sponsored posts on social media. The key is that they feature the products that the visitor has already expressed an interest in.

Q: Is retargeting effective?

A: Yes! Studies have shown that people who are exposed to retargeted ads are more likely to purchase the product than those who aren’t.

Q: How much does retargeting cost?

A: The cost of retargeting varies depending on the platform you’re using and the scope of your campaign. Generally speaking, however, it’s a very cost-effective way to reach your target audience.

Q: How long should a retargeting campaign run?

A: There’s no hard and fast rule, but most experts recommend running a retargeting campaign for at least a few weeks. This will give you enough time to reach a significant number of people and see results.

Q: How do I measure the success of my retargeting campaign?

A: The best way to measure the success of your retargeting campaign is to look at conversion rates. This will tell you how many people who saw your ad ended up taking the desired action, such as making a purchase.

Retargeting is an effective way to reconnect with potential leads who may have been interested in your real estate listings or web content but didn’t take the final step of getting in touch. By retargeting these people, you can remind them of what they were looking at and give them a gentle nudge back in your direction. If you’re ready to start reaping the benefits of retargeting for your real estate business, follow our guide on how to set up a campaign and create effective ads. And if you have any questions, don’t hesitate to reach out!