Recruitment

A way to reach agents where they already spend their time — using Facebook and Instagram to put your brokerage in front of the right people and turn scrolls into recruiting conversations.

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5 star rating from 100+ reviews

Key benefits

A steady pipeline of agents curious about what you offer

Most agents aren’t actively searching for a new brokerage — but plenty are open to one when the right opportunity shows up in their feed. Meta Ads let you put your value proposition, culture, and splits in front of them long before they ever update their LinkedIn.

Consistent recruit flow

Build a reliable stream of agent inquiries instead of relying on referrals, cold outreach, or word of mouth.

Precise targeting

Reach agents by location, job title, interests, and behaviors — so your message lands with the right people, not the general public.

Predictable recruiting conversations

Stop chasing agents one by one. Fill your calendar with intro calls from agents who raised their hand first.

Proven real estate expertise

Trusted by brokerages and team leaders across North America to grow rosters with the right kind of agents.

How it works

How do Meta Recruitment Ads work?

Meta Ads (Facebook and Instagram) let you target real estate agents based on their job title, employer, interests, and behaviors. We build creative that speaks directly to what agents care about — better splits, leads, support, culture, tech — and run it to a curated audience in your market.
When an agent engages, they’re driven to a landing page or lead form designed specifically for recruiting. They share their name, email, and phone number, and that becomes a warm lead you can call, text, or email to start the conversation.

FAQ

Frequently
asked questions

If you don’t see your question here, reach out — we’re happy to help.

How does your Meta Ads recruitment service work?

We build and manage targeted Facebook and Instagram campaigns designed to attract agents in your market. That includes audience research, ad creative, and lead form setup, and ongoing optimization to improve cost per recruit lead over time.

What kind of budget do I need to get started?

Most clients invest $500 – $1,000 per month in ad spend. Higher budgets give the algorithm more data to work with, which means faster optimization and a more consistent flow of recruit leads.

Will I own my campaigns and data?

Yes. You keep full ownership of your Meta Ads account, your audiences, and your data. We believe in transparency and long-term partnerships, not locking clients into platforms they don’t control.

Do I need a specific website or CRM?

For these campaigns, you do not need a website or CRM. You only need a Faacebook Business Profile and Meta Ad account. We are able to send the recruitment leads directly to your inbox.

How soon can we see momentum?

Campaigns can start generating recruit leads within days of launch. Performance typically improves over the first 30–60 days as we gather data and refine targeting and creative.

How are you different than other PPC companies?

We focus exclusively on real estate, so every campaign is built from real industry experience — not guesswork. You get full transparency into performance, fast communication, and ongoing optimization to make sure your cost per recruit keeps trending in the right direction.

CLIENT STORIES

What our clients say

See how real estate teams across North America are generating more qualified leads and building stronger brands with our tailored strategies.

An incredible operation that delivers precise, consistent work focused on driving high-quality leads. I’ve tried other marketing options, and none have matched the level of service and follow-through Asterisk Marketing provides. As a Realtor, I can’t recommend them enough.

Gunner Davis, Team Leader

Apollo Beach, Florida

Asterisk Marketing is the go to for marketing real estate. They are quick to reply, communication is outstanding, and their knowledge of the industry exceeds expectations.

Eric Davis, Realtor

Santa Rosa Beach, FL

I worked with two other companies before Asterisk, and the difference was clear right away. They delivered on everything they promised and finally gave me a PPC strategy that works. I highly recommend them.

Joe Gamons, Reatlor

Phoeniz, AZ

As a broker/owner running a 30-agent team brokerage in North Atlanta, I’ve tried numerous marketing and lead gen partners over the years. Asterisk Marketing stands out for its real estate-specific expertise and measurable ROI.

Brad Nix, Path & Post, CEO / Broker

Woodstock, GA

Wait, I can only give 5 Stars! In the one year Asterisk Marketing has been handling my online lead generation, I have seen a return of 15-1, earning over $250K in GCI from the leads it has generated!

Al Lewis, CEO / Broker

Cape Coral, FL

I’ve allowed a lot of different companies run my ppc ads for me. They are the only company that has ever felt proactive with my budget.

Daniel Pignatello, Realtor

Phoenix, AZ

CASE STUDIES

Marketing campaigns that actually move the needle

Explore how real estate teams partner with Asterisk to turn clear strategy into consistent, measurable growth.

EXPLORE MORE

Independent Agent • Suburban Market

Robyn Eng

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A growth-focused real estate agent looking to generate more qualified leads, create consistent deal flow, and build a reliable pipeline of buyers using targeted PPC strategies.

30+

Leads Per Month

19.85X

ROAS

Start Growing With Asterisk Marketing Today

Take the first step in taking your real estate business to the next level.

LET’S TALK

NAVIGATION

SERVICES

FEATURED CASE STUDIES

Robyn Eng

THE IMPACT

Search Cape Coral Homes

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Carley Stenson

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Recruitment