Client Profile
Independent real estate agent
Primary Market
Okanagan, British Columbia
Partnership Model
Ongoing strategic partnership
Core Objective
Increase lead volume, generate consistent deals, and grow GCI
PROJECT OVERVIEW
Why they partnered
with Asterisk
Robyn Eng joined Asterisk Marketing after spending the first six months in real estate doing traditional outreach like open houses and door knocking. She wanted a solution that would generate consistent, high-quality leads and allow her to manage her business more efficiently, especially while balancing family life. Asterisk Marketing provided a reliable system that allowed her to focus on closing deals while leads came consistently.
SERVICE
Pay Per Click
PLATFORM
Real Geeks
DURATION
2025 - Present
INVESTED
$12,591.91 (and counting)
TOTAL LEADS
1,665 (and counting)
TOTAL ROI
19.85X Return
THE STRATEGY
Campaign architecture and execution
We worked with Robyn to build a campaign targeting buyers across the Okanagan region, focusing on high-intent searches and competitive neighbourhoods. Campaigns were optimized to deliver consistent, qualified leads that converted into high-value deals.
EXAMPLES
Campaign assets and visuals
Why this ad works
- Targeted local searches for high-intent buyers in the Okanagan
- Keyword optimization ensures qualified leads reach Robyn’s pipeline
- Continuous campaign adjustments based on feedback maintain lead quality
Campaign Highlights
Focused targeting to grow Robyn’s pipeline
Focused targeting to grow Robyn’s pipeline
By refining campaigns to include in-demand neighbourhoods and property types, Robyn has seen steady pipeline growth and a more consistent flow of deals. We also created a priority campaign to focus more on the specific areas she wanted, giving those key areas extra visibility without disrupting campaigns that were already performing well.
Developing new ad copy
Deals closed since starting:
12
GCI generated
$250,000
Pipeline growth
Consistently increasing month-to-month; business volume reaching the point of needing an assistant
High-value lead conversion
Majority of leads convert into transactions
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