Client Profile
Independent real estate team
Primary Market
Peterborough, Ontario
Partnership Model
Ongoing strategic partnership
Core Objective
Increase lead volume, build consistent deal flow, and optimize marketing ROI
PROJECT OVERVIEW
Why they partnered
with Asterisk
Carley Stenson started working with Asterisk Marketing in 2023 to grow her lead pipeline and streamline marketing efforts. Prior to joining Asterisk, she had worked with another marketing company running mostly Facebook ads. While they generated a lot of leads, the quality was poor, with many fake emails, numbers, and unmotivated prospects. She was looking for a proactive partner to create targeted campaigns that consistently generate high-quality leads, freeing up time to focus on client relationships and closing deals.
SERVICE
Pay Per Click (PPC)
PLATFORM
Real Geeks
DURATION
2025–2026
INVESTED
$3,220.11
TOTAL LEADS
1,866
TOTAL ROI
31.06x Return
THE STRATEGY
Campaign architecture and execution
We developed campaigns to target high-intent buyers across Peterborough, ON, using keyword optimization and geographic targeting to reach the right audience. Campaigns were structured to deliver consistent leads while maximizing efficiency.
EXAMPLES
Campaign assets and visuals
Why this ad works
- Targeted local searches for high-intent buyers looking for Kawartha Lakes waterfront homes
- Clear, high-quality property images made ads visually engaging and helped attract clicks from serious buyers
- Continuous campaign adjustments based on feedback maintained lead quality
CAMPAIGN HIGHLIGHTS
Precision market targeting to grow Carley's pipeline
Precision market targeting
We refined campaigns to include priority neighbourhoods and high-demand property types, generating a consistent flow of leads and increasing overall deal potential.
Developing new ad copy
Deals closed per year:
6–10
from PPC leads over the last two years
GCI generated
~$100,000
generated last year from PPC leads
Pipeline growth
Consistent month-to-month lead generation
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