Search Engine Optimization
A way to reach customers when they are actively searching for a home, utilizing your website to generate more leads and sales.
Key benefits
Long-term visibility that drives real estate growth
Search engine optimization helps you get found by people actively looking for real estate services, improve your website experience, and build sustainable traffic that supports your business for years to come.
Page-one visibility
Be seen on page one of Google & Bing for targeted keywords.
High-intent traffic
Attract people who are actively searching for real estate.
Long-term growth
Generate free traffic to your website for years to come
Better user experience
Create a faster, clearer, and more helpful website for visitors.
How it works
How do How does Search
Engine Optimization work?
Search engine optimization (SEO) is the process of optimizing your website so that a search engine likes to show it as a top result for searches of a certain keyword. It involves keyword research, page creation, creating content, internal linking, external linking & much more!
There are many benefits of implementing search engine optimization for your business. By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.
CLIENT STORIES
What our clients say
See how real estate teams across North America are generating more qualified leads and building stronger brands with our tailored strategies.
An incredible operation that delivers precise, consistent work focused on driving high-quality leads. I’ve tried other marketing options, and none have matched the level of service and follow-through Asterisk Marketing provides. As a Realtor, I can’t recommend them enough.
Asterisk Marketing is the go to for marketing real estate. They are quick to reply, communication is outstanding, and their knowledge of the industry exceeds expectations.
I worked with two other companies before Asterisk, and the difference was clear right away. They delivered on everything they promised and finally gave me a PPC strategy that works. I highly recommend them.
As a broker/owner running a 30-agent team brokerage in North Atlanta, I’ve tried numerous marketing and lead gen partners over the years. Asterisk Marketing stands out for its real estate-specific expertise and measurable ROI.
Wait, I can only give 5 Stars! In the one year Asterisk Marketing has been handling my online lead generation, I have seen a return of 15-1, earning over $250K in GCI from the leads it has generated!
I’ve allowed a lot of different companies run my ppc ads for me. They are the only company that has ever felt proactive with my budget.
CASE STUDIES
Marketing that moves results
See how Asterisk helps teams scale with clarity.
Independent Agent • Suburban Market
Robyn Eng
THE IMPACT
A growth-focused real estate agent looking to generate more qualified leads, create consistent deal flow, and build a reliable pipeline of buyers using targeted PPC strategies.
Leads Per Month
ROAS
FAQ
Frequently
asked questions
If you don’t see your question here, reach out — we’re happy to help.
How long does SEO take to work for real estate agents?
SEO is a long-term play. For most keywords, it can take up to a year to rank on the first page of Google. We typically start to see meaningful increases in traffic and leads after about 6 months, with the biggest gains happening between year 1 and year 2. Timelines also depend heavily on how much you invest in ongoing content and optimization.
Do you specialize in real estate SEO?
Yes — real estate is all we do. Every strategy, keyword list, and piece of content we publish is tailored to agents, teams, and brokerages. We understand what converts in this niche and the common places generalist agencies miss.
What’s included in your real estate SEO service?
Our SEO service covers technical SEO, on-page optimization, local SEO (including Google Business Profile), keyword-driven content, internal linking, schema markup, and monthly performance reporting — all built to drive real buyer and seller inquiries.
Will SEO work on IDX platforms like Real Geeks, Chime, or Sierra?
Yes. We’ve built SEO strategies specifically for Real Geeks, Chime, Sierra, kvCORE and similar IDX platforms. We know how to structure pages, avoid duplicate content issues, and get community, neighborhood, and area pages ranking.
How is real estate SEO different from Google Ads?
Google Ads gives you leads today — you pay per click or per lead. SEO builds a durable lead flow that compounds over time without paying for every visit. Most top-producing agents run both: ads for immediate pipeline, SEO for long-term leverage.
How do you measure SEO success?
We track keyword rankings, organic traffic, leads, and revenue sourced from organic search. You get a monthly report with real data — no vanity metrics — and a clear plan of what’s next to close the gap on top-ranking competitors in your market.
Start Growing With Asterisk Marketing Today
Take the first step in taking your real estate business to the next level.