Client Profile
Independent real estate team
Primary Market
Cape Coral, Florida
Partnership Model
Ongoing strategic partnership
Core Objective
Increase lead volume at sustainable CPL
PROJECT OVERVIEW
Why they partnered
with Asterisk
Al Lewis approached us because he was looking to scale his business and start a team. He wanted to partner with a company that had recent success with real estate PPC and prioritized excellent customer support. Al values the ongoing partnership of a service provider and enjoys being actively involved in decision-making. He needed a team to help him achieve his goals.
SERVICE
Pay Per Click
PLATFORM
Real Geeks
DURATION
2018 - Present
INVESTED
$183,618.24 (and counting)
TOTAL LEADS
17,817 (and counting)
TOTAL ROI
10× Return
THE STRATEGY
Campaign architecture and execution
Al Lewis and his team in Cape Coral, Florida, needed a strategy to effectively reach both local and out-of-town prospects. We developed two tailored campaigns—one focused on local audiences and another targeting national buyers—allowing us to craft audience-specific messaging while maintaining precise budget control.
Through research and close collaboration, we identified high-priority searches such as homes with pools, canal-front properties, and waterfront homes. We built dedicated ad groups around each category to ensure strong visibility at the right moment, driving consistent, high-quality results.
EXAMPLES
Campaign assets and visuals
Why this ad works
- Specific numbers used to draw attention to the ad copy
- Image extensions were added to improve the click-through rate and make the ad stand out
- Price-specific site link extensions were created so that searchers could view real estate that fits within their budget
- Local extensions used to encourage phone calls
EXAMPLES
Campaign assets and visuals
Why this ad works
Campaign Highlights
Expanding our targeting
Two examples of how ongoing strategy and iteration improved performance over time.
Expanding our targeting
Based on our ongoing discussions and strategy sessions, we created a new campaign focused on three new developments in the area that were highly sought after. Those three campaigns continue to perform strongly for the client, resulting in consistent lead flow.
Developing new ad copy
CTR LIFT
+9.8%
Click-through rate
CONVERSION LIFT
+36%
Conversion rate
CPL REDUCTION
-16.83%
Cost per lead
Ad copy example
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