Google Local Services Ads for Real Estate Agents
Be found by buyers and sellers
Here’s how Asterisk helps real estate agents attract high-intent leads and turn visibility into opportunities.
Be seen at the top of Google
Show up exactly when people are actively searching for an agent in your market.
Simple setup and communication
Manage setup, updates, and communication through an intuitive, easy-to-use app.
Build instant trust
Stand out with the Google Guaranteed badge, helping prospects feel confident contacting you.
Pay only for relevant leads
You’re only charged for leads directly related to your services — no wasted spend.
More listings
Capture high-intent listing leads from homeowners ready to take action.
Let clients come to you
Have buyers and sellers reach out first — so you can focus on closing, not chasing.
How it works
How do Google’s
Local Services work?
With Google Local Services, you can advertise your business on Google and receive leads directly from potential customers. These leads come in as phone calls, text messages or emails. Local Services advertisers receive a GOOGLE GUARANTEED Badge, premium promotion, and a polished profile page with real reviews, all of which help agents to build a great online reputation.
What you pay for
How much do Google Local Services Ads cost?
With Google Local Services, you only pay for leads related to your business or the services you offer.
You set the weekly budget
You set a weekly budget that limits the total number of leads you receive in any given week.
No overspending
You may get a different number of leads from day to day, but you never spend more than your designated weekly budget.
Dispute invalid leads
You have the ability to immediately dispute leads if you receive a lead that’s not valid.
CLIENT STORIES
What our clients say
See how real estate teams across North America are generating more qualified leads and building stronger brands with our tailored strategies.
An incredible operation that delivers precise, consistent work focused on driving high-quality leads. I’ve tried other marketing options, and none have matched the level of service and follow-through Asterisk Marketing provides. As a Realtor, I can’t recommend them enough.
Asterisk Marketing is the go to for marketing real estate. They are quick to reply, communication is outstanding, and their knowledge of the industry exceeds expectations.
I worked with two other companies before Asterisk, and the difference was clear right away. They delivered on everything they promised and finally gave me a PPC strategy that works. I highly recommend them.
As a broker/owner running a 30-agent team brokerage in North Atlanta, I’ve tried numerous marketing and lead gen partners over the years. Asterisk Marketing stands out for its real estate-specific expertise and measurable ROI.
Wait, I can only give 5 Stars! In the one year Asterisk Marketing has been handling my online lead generation, I have seen a return of 15-1, earning over $250K in GCI from the leads it has generated!
I’ve allowed a lot of different companies run my ppc ads for me. They are the only company that has ever felt proactive with my budget.
FAQ
Frequently
asked questions
If you don’t see your question here, reach out — we’re happy to help.
What are Google Local Services Ads (LSAs)?
Local Services Ads appear at the very top of Google search results — above traditional Google Ads and organic listings. Unlike PPC, you only pay when a qualified lead contacts you directly from the ad, making them one of the highest-intent lead sources for real estate agents.
Are Local Service Ads worth it for real estate agents?
LSAs can be very effective as a supplemental lead source, especially for agents looking to capture high-intent prospects. They work best when combined with other strategies like PPC and SEO to create a consistent and scalable pipeline.
How much do Google Local Services Ads cost?
You pay per lead, not per click. Cost per lead varies by market and competition, but most real estate agents see a range of $30–$90 per lead. You set a weekly lead budget, never overspend, and can dispute invalid leads for a credit.
What is the Google Screened badge and how do I get it?
The Google Screened badge builds instant trust — it signals that you’re a verified, licensed agent in good standing. Getting it requires license verification, background checks, and a business review. We walk you through every step so your profile launches with the badge in place.
How do reviews affect my LSA ranking?
Reviews are one of the largest ranking factors for Local Services Ads. More (and better) Google reviews mean your ad shows more often, higher in the stack, and typically at a lower cost per lead. We help you build a review-generation system so your ranking compounds over time.
Are LSAs better for buyers or sellers?
LSAs tend to perform especially well for seller leads and high-intent prospects searching for an agent. However, they can generate both buyer and seller inquiries depending on the search.
Start Growing With Asterisk Marketing Today
Take the first step in taking your real estate business to the next level.