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NAVIGATION

SERVICES

FEATURED CASE STUDIES

Robyn Eng

Independent Agent • Suburban Market

Robyn Eng

THE IMPACT

A growth-focused real estate agent looking to generate more qualified leads, create consistent deal flow, and build a reliable pipeline of buyers using targeted PPC strategies.

30+

Leads Per Month

19.85X

ROAS

Search Cape Coral Homes

Team-based Brokerage • Urban Market

Search Cape Coral Homes

THE IMPACT

A scaling real estate business looking to build a repeatable lead generation engine that fuels team growth and expansion.

+220%

Qualified leads

-32%

Cost per lead

3.4x

Ad spend ROAS

Carley Stenson

Independent Agent • Suburban Market

Carley Stenson

THE IMPACT

A real estate team ready to scale lead generation and turn paid traffic into a predictable pipeline of deals.

150+

Leads Per Month

31X

Ad Spend ROAS

VIEW ALL CASE STUDIES

Client Profile

Independent real estate agent

Primary Market

Gilbert, Arizona

Partnership Model

Ongoing strategic partnership

Core Objective

Increase lead volume, target higher-end buyers, and close more deals at profitable price points

PROJECT OVERVIEW

Why they partnered
with Asterisk

Avo Awanesian approached us to scale his business and focus on a higher-end demographic. Working with his dedicated account manager, we adjusted keywords, target areas, and price points. He was looking for a proactive team that would tailor campaigns to his needs, ensure consistent high-quality leads, and provide guidance to maximize ROI.

SERVICE

Pay Per Click

PLATFORM

Sierra Interactive

DURATION

2024 - Present

Invested

$37,259.31 (and counting)

TOTAL LEADS

17,817 (and counting)

TOTAL ROI

10X Return

THE STRATEGY

Campaign architecture and execution

We worked closely with Avo to target higher-value buyers in the $800k+ range. Campaigns were optimized with adjusted keywords, refined geographic targeting, and updated price points to reach the ideal audience efficiently.

EXAMPLES

Campaign assets 
and visuals

A look at real ad placements and supporting extensions used to improve visibility and engagement.

Why this ad works 

  • Focused on luxury and high-end properties to attract the right demographic
  • Keyword and price-point adjustments targeted relevant searches in Gilbert
  • Ongoing optimization based on Avo’s feedback improved lead quality

Campaign Highlights 

Optimized campaigns for high-end buyers

Optimized campaigns for high-end buyers

We refined targeting to align with Avo’s goals, shifting from a wide net to focus on higher-end areas like Scottsdale and increasing price points (800k+). This approach attracted more qualified, higher-value buyers and improved overall lead quality.

 

Developing new ad copy

Ad copy was refined to align with Avo’s shift toward higher price points and premium areas. Messaging was strategically tailored to attract serious buyers searching for higher-end homes, improving overall lead quality and conversion potential.

Deals closed since starting:

16-17

Pending deals

2

Biggest deal under contract

$1.1M

Pipeline growth

Nearly 2× from 2024 to 2025; strong start in 2026

High-value lead conversion

Majority of leads now $800k+

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