Marketing around the holiday can be tricky, and it’s hard to think of new ideas with the thoughts of turkey floating around in your head. Lucky for you, we have some fantastic ideas for marketing during thanksgiving that will get your customers running to your page after they have had their feast. Have a look at this great article to see how you can accomplish your marketing goals with these thanksgiving real estate marketing ideas.
Open House Contest
Open houses have become less and less prevalent in the last few years with all of the issues that came along with the pandemic. People have had trouble getting back into the idea of going to open houses, but these are one of the best ways for agents to make a quick sale. You want to get people into the home in any way you can so they can see for themselves how great it is instead of just viewing it online.
One of the best ways to bring people in is by offering a thanksgiving themed raffle for visitors to enter. Some people like to offer up the fixings for a traditional thanksgiving dinner, but you should look for something different. Scout around for unique businesses in your area so you can put together a gift basket full of thanksgiving related products or gift certificates. Allow every person who enters your recent open houses to enter the draw so that even if the winner doesn’t end up buying the home, they still make a great connection with you which means they might buy from you in the future.
Get Creative on Social Media
One real estate social media thanksgiving secret that many marketing experts don’t want to reveal is that it doesn’t take much to make your post traction. If you want to draw people to your website or social media page, think about introducing a contest online that involves sharing, tagging friends, and reposting your original post in exchange for an online gift card. These contests are very simple, and they’re a great way to get your original followers to help you out, and everything can be done online.
Thanksgiving is also a great time to think about what you are grateful for, which is a perfect call-and-response question that will boost comments on your post. When people comment on your post, it gets popular, and it’s more likely to appear for others that aren’t following your content. Ask your followers to tell you what local feature or area they are most thankful for in their town. The responses will automatically trigger the algorithm to show up to people mentioned in those areas.
Sponsor a Nearby Event
Many cities have events that run through the thanksgiving holiday that provide meals to those who are less fortunate, and this is a wonderful way to help your community while getting your name out there. Many charities are looking for financial help during the holidays and would love a nice donation from a local entrepreneur. They might even be able to put your name on some signage or attach it to their event name so you can get the extra promotion.
Make sure to mark the momentous occasion with a great photo or video so you can post it on your page. Charity makes you feel good in your soul, especially around the holidays, but it’s also a story that will likely be shared among those in your city. This is one of the best ways to get some thanksgiving real estate ads out to many different media sources.
Say “Thank You” to your Current Clients
A quick thank you is a nice way to remind current and previous customers that you are always there for their home-selling needs. You likely have a database of addresses from homes you have sold in the last year or two, so find a way to send out a mass-marketed letter. You can even include a small gift card so they can stop and enjoy a coffee on your behalf.
Word of mouth has been an advertising method that hasn’t gone anywhere, and many people still rely on others to give them good advice on local sellers in the area. While they may have your card kicking around in their wallet, they likely don’t remember your name years after the sale, and giving them a nice reminder is a great way to keep your name fresh in their brain.
These are just a few thanksgiving real estate marketing ideas to get you through the holidays while bringing in new clients. It’s a good idea to keep up with your social media posts over the thanksgiving weekend as this is a popular time for people to browse online. Hopefully, your Thanksgiving weekend will be full of family, food, and fantastic home sales!