By Phil
Sep. 07. 2023


how to repurpose content

If there’s one thing the online world is aware of, it’s that Content is King. Effectively utilizing your blog posts can be the key to unlocking your site’s potential, whether you’re trying to increase web traffic, boost SEO, or establish your brand as an authority in your field. This article will guide you on how to maximize the power of your content and extract the most value from each blog post. We’ll explore strategies for creating engaging content, optimizing for search engines, promoting sharing, and inspiring audience interaction.

Let’s dive in to get the most out of your blogging efforts.

Extend Your Reach: Mastering the Art of Content Repurposing

extending your reach by content repurposing

Creating shareable content is one of the most effective ways to get the most out of your blog post. This means creating content that readers will want to talk about and share with others. A great way to do this is by adding visuals—images, videos, or infographics—as these can help make a blog post more attractive. Additionally, writing longer-form content (over 1,200 words) can help increase the time your readers spend on-page and improve SEO rankings.

Here are a few examples of how you can repurpose content and get the very most out of your blog posts:

Share on Social Media

Share on Social Media

In a highly competitive industry like real estate, creating engaging posts is of paramount importance. Well-curated content can position realtors as industry experts, therefore attracting more potential clients.

Crafting posts that provide valuable insights about the real estate market, tips for first-time home buyers, or interior decoration ideas can trigger interest among your audience. Using enticing headlines that encourage click-throughs, and including compelling images or videos can significantly increase engagement rates.

To amplify the benefits of your content, it’s crucial to capitalize on the unique features offered by various social media platforms. Each platform has distinctive user demographics and content preferences, providing opportunities to reach different types of audiences.

Here’s what you can do to harness the power of each of these popular platforms:

  • Facebook: Facebook’s vast user base and diverse demographics make it a prime platform for broad content reach. Sharing blog posts on your Facebook page, engaging with your followers, and utilizing Facebook ads can significantly boost your blog’s visibility.
  • Twitter: Twitter’s fast-paced, conversational nature makes it ideal for promoting timely content. You can use hashtags to maximize reach, engage directly with followers, and participate in relevant discussions.
  • LinkedIn: If your blog posts are industry-specific or cater to professionals, LinkedIn is the platform to use. Sharing your posts on both your personal LinkedIn profile and LinkedIn groups related to your industry can help you reach a targeted, professional audience.
  • Instagram: If your content is highly visual, Instagram is a great platform to consider. High-quality photos or infographics related to your blog post can pique your followers’ interest and lead them to your blog.

Internal Linking Within Your Website

internal linking to get the most out of your blog postGuiding visitors to related blog posts is an effective strategy for increasing engagement and encouraging deeper exploration of your website. This can be achieved by using a number of techniques. Firstly, incorporating a “Related Posts” or “You might also like…” section at the end of each blog post can suggest further reading to visitors based on the content they’ve just read. This recommendation system can be automated using tags or categories to ensure relevancy.

Another method is using a sidebar to highlight popular or recent posts can also pique the interest of readers, enticing them to further explore your content. This approach can help keep visitors on your site longer, reducing bounce rates and potentially increasing the chances of conversion.

Enhancing SEO and user experience with internal links is a tactical approach that provides a dual benefit. On one hand, it boosts your SEO efforts by creating a network of interlinking pages on your website. This network aids search engines in crawling and indexing your site more efficiently, thereby improving your site’s visibility in search results. On the other hand, it enriches the user experience by providing a seamless navigation path, enabling readers to easily explore other relevant content on your site. The key lies in linking to relevant Area Pages that complement the topic discussed in your blog post. This not only sustains the reader’s interest but also increases the time spent on your site, boosting engagement and potential conversions.

Email Newsletter Sharing

Email Newsletter

Utilizing email newsletter sharing achieves efficient content dissemination and maximizes online content. By segmenting your audience, you can ensure that the right people receive the content most relevant to them, resulting in higher engagement rates. Personalization is key in email marketing; tailored newsletters resonate more with recipients, leading to increased open rates, clicks, and potential conversions.

Sharing content links through automated workflows allows for content delivery at optimal times, further boosting interactions. Moreover, location-specific content sharing, such as a blog about a specific city to leads from that area, enhances relevance and interest. For example, a blog titled “Top X Schools In The Area” would easily capture the attention of a family moving to a new city whereas a blog titled “X Best 55+ Communities” is going to draw the eye of the retirement demographic.

Share Using a Google Business Profile Post

Share Using Google Business Profile

Google Business Profile (GBP) is an exceptional resource, particularly in the real estate industry. Sharing your content through GBP posts is an efficient way to expand your visibility and reach out to potential clients. By optimizing your posts for local search, you can attract more local clients who are actively seeking the services or products you offer. This can be particularly beneficial for local businesses that aim to establish a strong presence within their community.

Incorporating strategic keywords in your Google Business Profile posts is a crucial step towards optimization. Keywords are the search terms your potential clients use on Google when looking for services or products similar to those you offer. Including these keywords in your GBP post can significantly enhance your visibility on local search results.

However, it’s essential to avoid “keyword stuffing,” as this could lead to penalties from Google. It’s all about finding the balance—using relevant keywords strategically and naturally to boost visibility and reach your local clients.

Creating YouTube Videos from Blog Content

Creating Youtube Videos

Creating engaging video content from your existing blog posts is a strategic approach to repurposing content. Start by identifying your most popular and informative blog posts—these will serve as the basis for your script. Next, break down each blog post into a series of key points, which will become the main sections of your video.

Here are a few tips to ensure maximum exposure to your content:

  • Ensure your video is visually appealing and correlates to the information being presented—use images, infographics, animations, etc. to illustrate your points.
  • Pay attention to the audio quality. Be sure that your voice-over is clear, engaging, and utilize subtitles for those who prefer or require them.
  • Include a call-to-action at the end of the video. For example, encourage viewers to like and share, subscribe to your channel, or check out your website.

Guest Blogging Opportunities

guest blogging for SEOGuest blogs are an excellent opportunity to extend your reach and create meaningful relationships with other influencers in your field. It’s a great way to build brand awareness, drive traffic to your website, gain greater social media followers, and establish yourself as an authority figure within your industry.

Keep your guest posts informative, engaging, and relatable to the platform’s audience. Remember to include a brief author bio at the end of your post, with a link back to your website or blog. This not only drives traffic back to your site but also aids in improving your search engine ranking through backlinks from reputable websites.

Furthermore, guest blogging enables you to establish yourself as an authority within your field. By sharing your unique insights and expertise, you can build credibility and trust with a wider audience, further expanding your online presence.

Lastly, consider extending an invitation to the host to write a guest post on your site. This reciprocal relationship can lead to increased exposure for both parties, creating a win-win scenario.

Utilizing Blog Content for Facebook Remarketing

facebook remarketing to get the most out of your blog postFacebook remarketing is an efficient strategy to re-engage with your previous website visitors. Begin by installing the Facebook pixel on your website, which tracks visitor actions and allows Facebook to identify these users when they’re on its platform. You can then create Custom Audiences in your Facebook Ads Manager, targeting people who have visited specific pages or taken specific actions on your site.

To effectively reconnect with visitors, tailor your remarketing content to their past interactions. For instance, if a user visited a product page but didn’t make a purchase, you could display an ad for that specific product, perhaps with a special offer. For blog readers, promote related articles or resources on your site. For example, a “Moving To…” guide can be attached to multiple Area Pages within that city or “Top Neighborhood” guides to keep the reader engaged.

Remember to periodically update your remarketing campaigns to keep the content fresh and relevant. This not only increases the chances of re-engaging visitors but also builds a stronger relationship between your brand and its audience.

Repurposing content is a highly effective strategy to extend reach, increase engagement, and solidify brand identity within the real estate industry. It allows you to maximize the utility of existing content by leveraging it across multiple platforms and formats, creating a consistent narrative that bolsters your brand’s presence. Furthermore, by employing strategies such as guest posting and Facebook remarketing, you can enhance your visibility and foster a stronger connection with your audience.

Remember, the key to successful content repurposing lies in identifying the most impactful content, understanding your audience’s preferences, and continually adapting your strategies to stay relevant in the ever-evolving digital landscape.