By Phil
Jun. 10. 2022

If you’re a real estate agent, you know that staying active on social media is key to success. But sometimes it can be tough to come up with fresh content ideas. That’s why we’ve put together this list of 65 social media posts ideas for real estate agents.

Get creative and get posting!

Table of Contents

Current Listings

1. New Homes Available

Posting an up-to-date list of your current listings is, of course, one of the most important social media posts you can make. Your potential clients need to know what you have to offer before deciding to work with you.

2. Video Tours

If a picture is worth a thousand words, a video is worth even more. If you have the time and resources, posting video tours of your listings can be an extremely effective way to market them on social media.

3. Virtual Open Houses

You can promote your virtual open houses on social media to give potential clients a chance to check out your listings from the comfort and safety of their own homes.

4. Just Listed/Just Sold

People love seeing new homes on the market, and they also like to see that homes are selling quickly. Keep your clients in the know with the newest and the latest.

Neighborhood Information

5. City guides

If you specialize in a particular city, you can create social media posts that function as city guides. These posts can include information about the best schools, restaurants, parks, and more in the area.

6. Neighborhood guides

Similar to city guides, neighborhood guides can be a great way to show off your expertise in a particular area. Showcase information about the best places to live, shop, and eat in the neighborhood.

7. Neighborhood features

If you want to focus on a particular feature of a neighborhood, you can create posts that highlight the best things about it. For example, if you’re selling homes in a historic district, you can create posts about the history of the area.

8. Walkability Scores

Show off how easy it is to get around in a certain neighborhood. Posts like these can be especially useful for families with young children or people who are looking to downsize.

9. School Information

If you’re selling homes in a family-friendly neighborhood, you can create posts that highlight the local schools. This is a great way to show potential clients that your listings are in a desirable location for families.

10. Summer/winter activities in the area

Is there something special that your town or city does during the summer or winter? Share it with your social media followers! Those moving to a new city will like to know the year-round activities that will be available to them.

11. Local events

Another great way to connect with potential clients on social media is to post about local events that might be of interest to them. This could include everything from community festivals to school functions and more.

12. Local businesses

In addition to posting about local events, you can also post about local businesses that your followers can check out. This is a great way to build relationships with other businesses in your community and generate leads at the same time.

13. Local charity

Giving back to the community is always a good idea, and it can also help you generate leads. Posting about your involvement in a local charity or fundraising event can help you connect with potential clients who share your values.

General Real Estate Information

14. Homebuyer/seller tips

These posts can include everything from tips on how to prepare your home for sale to advice on what to look for when buying a new home.

15. Industry news

Industry news could include everything from changes in the real estate market to new laws and regulations that could impact homebuyers and sellers.

16. Renting vs owning

There are pros and cons to both renting and owning a home, and as a real estate agent, you’re in a unique position to educate your potential clients on these topics.

17. Current market trends

Posts about current market trends can be a great way to show potential clients that you are up-to-date on the latest information in the industry. Keep your followers informed on things like interest rates, home prices, and more.

18. Secrets and hacks

Everyone loves a good hack. Give your potential clients an insider’s look at the real estate industry with posts that reveal secrets and hacks that only agents know.

19. Mortgage tips

Use your experience to your advantage by creating social media posts that offer mortgage tips to potential clients. These posts could include information about the different types of mortgages available, how to get the best interest rate, and more.

20. FAQs

Answering frequently asked questions about the real estate industry is a great way to show potential clients that you are knowledgeable and trustworthy. Address topics like the homebuying/selling process, mortgages, and more.

21. Advantages and disadvantages of homeownership

There are many benefits and struggles to homeownership. Go over the great things about owning a home, but prepare your future clients for some of the hardships involved in homeownership as well.

22. The benefits of working with a real estate agent

As a real estate agent, you have the opportunity to show potential clients why working with a professional is beneficial. These posts should include information about the services you offer, your experience and expertise, and other things you can bring to the table.

23. Common misunderstandings about real estate

There are many common misunderstandings about the real estate industry, and as the expert, you can clear them up. Address topics like the homebuying/selling process and working with a real estate agent.

All About Your Business

24. Your Business info

Highlight all of the information that your potential clients will need from you. Include your contact information, website, social media links, and anything else that you want them to know.

25. Company culture

Your company culture is the personality of your business, it’s what makes you unique and sets you apart from your competition. Posting about your company culture on social media can help you attract potential clients who are a good fit for your business.

26. A day in the life…

One great way to relate to your clients is to share a glimpse into your life as a real estate agent on social media. Posts about what you’re up to and what’s going on in your life can help potential clients get to know you and build trust.

27. Team members/staff spotlight

If you work with a team of real estate agents, you can use social media to spotlight each team member. Talk about each agent’s background, experience, and areas of expertise.

28. New team members

If you have recently added new team members, you can use social media to introduce them to your potential clients. Similar to the staff spotlight, highlight your new member’s interests, where they come from, and what they specialize in.

29. Office/location spotlight

In addition to spotlighting your team members, you can also use social media to spotlight your office or location. These posts can include information about the history of the office, the services that you offer, and more.

30. Client testimonials/reviews

What your previous clients have to say about you can really boost the confidence of potential future clients. Share testimonials and reviews on social media to show off your satisfied clients and what they have to say about your services.

31. Volunteer work/giving back

Giving back to the community is a great way to show that you are more than just a business. It’s also a great way to build relationships and generate goodwill. If you or your team members participate in volunteer work or give back to the community in some way, be sure to share it on social media!

32. Behind the scenes

Getting a house staged to show? Post it! At an open house? Post it! Out with clients viewing houses? Post it! Sharing behind the scenes content is a great way to show potential clients what you do on a day-to-day basis and how you work.

33. Milestones and accomplishments

As a business, it’s important to celebrate your milestones and accomplishments. Use social media to share when you reach a new milestone, close a big deal, or achieve something noteworthy.

34. What’s next for your business

Whether you’re expanding your team, launching a new marketing campaign, or adding new services, be sure to share it on social media, your clients will love to follow your journey!

All About the Clients

35. Buying anniversaries

If you have clients who have recently purchased a home, be sure to reach out to them on their buying anniversary! This is a great opportunity to check in, see how they’re doing, and let them know that you’re thinking of them.

36. Client profile

Featuring a client you’ve worked with is a great way to show off your work and the amazing people that you’ve had the pleasure of working with. Just be sure you have their permission first!

37. Referral program

A referral program is a great way to encourage your clients to spread the word about your business. Offer an incentive for every referral that leads to a new client!

38. Client appreciation events

One great way to show your clients that you appreciate them is to host an event just for them! This could be a holiday party, an open house, or anything else that you think they would enjoy. And don’t forget to feature them on your social media pages!

Think Outside the Box

39. National such-and-such day

Did you know that there’s a national day for just about everything? And if there isn’t, you can bet that someone has created one. Why not use these days as an opportunity to create content for social media?

40. Holidays

Major holidays are obviously a great time to create content for social media. But don’t forget about the smaller holidays as well!

41. DIY Ideas

If you’re looking for content that is both informative and engaging, DIY ideas are always a great option. These could be tips for sprucing up your home, preparing it for sale, or anything else that you think would be helpful for your clients.

42. Renovation trends and tips

Share your tips and tricks for successfully renovating a home, as well as any trends that you’re seeing.

43. Trending colours/décor tips

With every new season comes a new set of trends. Use social media to share the latest trends in home décor and colour schemes. Keep your clients in the loop with the latest in décor.

44. Steps to get to where you want

Do you have a goal that you’re working towards? Why not share your journey with your social media followers? This could be anything from buying your first home to renovating your current home to selling your home.

45. Tips for a successful move

Make your clients feel more comfortable about making a major life decision such as moving. Provide tips and tricks and let your readers know what they can expect during this time.

46. Family fun-night activities

Get your clients excited about spending time at home with their families with some fun-night ideas. These could be activities, recipes, or anything else that you think would be helpful.

Types of Posts

47. Ask me anything

Encourage your followers to ask any question that comes to their mind. This could be a personal question about you, questions related to real estate, anything!

48. How-to’s/tutorials

If you’re an expert in your field, share your knowledge with your social media followers! These types of posts are both helpful and informative.

49. This or that

A great way to engage your followers is to ask them to choose between two options. This could be anything from their favourite type of home to their preferred type of neighbourhood

50. Weekly/monthly series

Start a weekly or monthly series on social media. Showcase different homes on the market or feature a different client each week.

51. Memes

Everyone loves a good meme! Engage with your clients by sharing a funny meme related to real estate, moving, or anything else that you think would be relevant.

52. Repurpose your content

Do you have a blog? Great! Share your blog posts on social media. Have a newsletter? Share that too!

53. Contests/giveaways

Who doesn’t love a good contest or giveaway? Use social media to engage with your clients and give them a chance to win prizes. Big or small, they’ll appreciate the gesture.

54. Inspirational quotes

If you find a beautiful quote, share it! It doesn’t have to be real estate-related, just something inspirational that you believe others could relate to.

55. Share others’ content

If you come across a great article or blog post, spread the joy. Not only is it a nice gesture, but it shows that you’re always looking out for your clients’ best interests.

56. Ask for opinions

Asking for opinions is a great way to start a conversation and get to know your clients better. Use social media to ask questions and get feedback from your followers.

57. Polls/quizzes

Polls and quizzes are a fun way to interact with your followers. They’re also a great way to generate leads–just be sure to include a Call to Action!

58. Survey results

Do you have survey results that you want to share? Why not post them on social media? This is a great way to show your clients that you’re always keeping up with the latest industry trends.

59. Fill-in-the blank

These posts are fun and engaging, and they encourage your followers to interact with you. For example, you could say “My favourite thing about my job is _____” or “A house isn’t a home without _____”.

60. Videos

Videos are a great way to add some variety to your social media posts. You could do a video tour of a listing, or even just a quick clip to show off your personality.

61. Going live

Going live on social media is a great way to show your followers that you’re approachable and down-to-earth. Use this opportunity to answer any questions that they might have.

62. Infographics

People love infographics because they are visually appealing and easy to understand. They are also great for sharing on social media!

63. Respond using a gif

Gifs are a fun way to add some personality to your social media posts. Include these fun little animations in your responses to comments or questions to show off a little extra sparkle.

64. Make some reels

Reels are short, fun videos that you can create using the Instagram app. They’re a great way to show off your listings, or even just to give your followers a behind-the-scenes look at what you do.

65. Fun facts

Share some fun facts about real estate, your neighbourhood, or anything else that you think would be interesting to your followers. These posts are great for generating engagement and starting conversations.

Social media is a great way to engage with your followers and keep them up-to-date on the latest industry trends. By using a variety of different posts, you can keep things interesting and ensure that your followers are always engaged. Which of these ideas will you try first?