By Phil
Jun. 28. 2023

Why Are Google Reviews Important? Plus 4 Tips For Getting More Reviews As A Realtor

As a real estate agent, it’s important to have an online presence that stands out from the competition. Google Reviews are one of the best ways to do this, as they can help you build trust with potential customers and increase your visibility on Google search results. But that’s not all. To better understand the importance of Google Reviews and learn four practical tips on how to get more reviews on Google, please continue reading. We’ll also explain how you as a realtor can utilize these reviews to enhance your online presence and draw in more customers.

Why Are Google Reviews Important For Realtors?

Google Reviews are a very important part of any real estate agent’s online presence. They provide potential clients with the information they need to make informed decisions about who to hire for their real estate needs. Google Reviews also help agents rank higher in local search results, which can bring on more leads and increase business.

Real estate agents need to realize that potential clients seek out reviews when looking for a real estate agent to work with. They want to know that the person they’ll be hiring is trustworthy and reliable and reviews provide them with that assurance. Before hiring an agent, potential clients can read Google reviews to gain a better understanding of the services offered and the agent’s actual expertise.

Having Google Reviews is necessary for both local ranking and generating new leads. When someone searches for a real estate agent in their area, Google will take into account the number of positive reviews an agent has received as well as their overall rating. The more positive reviews an agent has, the higher they will rank in search results, which is a big piece of the endgame when promoting your business online.

Understanding the Power of Online Reviews: The Benefits of Positive Reviews

The Benefits of Positive Reviews

In today’s digital era, real estate agents must recognize and harness the power of online Google reviews to build trust, increase online visibility, convince and convert customers, and ultimately achieve a higher rank in search engine results.

With the majority of potential clients relying on the Internet to find and evaluate local businesses, it’s more important than ever for realtors to prioritize their online reputation management. By focusing on Google ranking for local SEO, working towards getting more reviews on Google, and leveraging local SEO as a realtor, you can stay ahead of the competition and grow your business.

Building Trust Through Online Reviews

Trust is a crucial factor for clients when choosing a real estate agent. Those looking to buy or sell a property want to ensure that they are working with a professional who has their best interests as a client at heart. Telling it like it is, online reviews serve as social proof, providing insight into the experiences of past clients, which is a big part of establishing credibility. A strong collection of positive reviews will go a long way to instill confidence in potential clients, which in turn encourages them to reach out and work with you.

Increasing Online Visibility With Local SEO

Search engines like Google use various factors to determine how prominently a business is displayed in search results, with one of the key elements being the number and quality of online reviews. By actively seeking and encouraging satisfied clients to leave reviews on Google, you can improve your local SEO as a realtor and increase your chances of appearing at the top of search results. This increased visibility will make it easier for potential clients to find you. The easier it is to find you, the greater chance of it leading to more inquiries and ultimately gaining their business.

Convincing and Converting Customers Through Positive Reviews

Positive reviews act as powerful marketing tools, helping to persuade potential clients that you are the right choice for their real estate needs. By showcasing your expertise, professionalism, and dedication to customer satisfaction, these testimonials can be instrumental in convincing potential clients to take the next step and connect with you.

Making full use of SEO Google Business to gain a strong online reputation can increase the likelihood of website visitors and social media followers becoming clients, leading to higher conversion rates.

Higher Reviews = Higher Rank

A higher number of positive reviews not only helps to boost your local SEO ranking as a realtor for potential clients but also contributes to your overall reputation within the real estate industry itself. As your rank increases, so does your credibility and visibility, making it easier for potential clients to find and trust you. By consistently providing exceptional service and encouraging satisfied clients to leave reviews, you can create a virtuous cycle that enhances your online presence and drives further success.

Key Requirements For Google Reviews

Key Requirements For Google Reviews

Google Reviews are an important part of any business’s online presence. They allow potential customers to get a better understanding of the services and products offered by a business, as well as providing feedback on customer service. For real estate agents, Google Reviews can be especially useful in helping them build their reputation and increase their business.

In this section of our article, we’ll look at the key requirements for Google Reviews, including how to follow the rules, creating a Google Business Profile, and verifying your business.

Follow the Rules

The first step in getting Google Reviews set up is to make sure you are following all of Google’s guidelines and policies. This includes making sure that your business is listed correctly on Google Maps, as well as ensuring that you have a verified business profile. Doing this will help you ensure that your online presence is optimized and that your clients are able to leave accurate reviews about their experience with you.

Google Reviews are public posts left by clients and customers on your Google Business Profile about their experiences with you. When someone looks up your business on Google, they will be able to see these reviews, so it’s important to make sure they are accurate and up-to-date.

To ensure that your reviews meet the requirements of Google, there are several key points to keep in mind:

  • All reviews must be genuine and reflect the customer’s actual experience with you. Fake or misleading reviews are not allowed.
  • Do not solicit or incentivize customers to leave positive reviews—this is against Google’s policies and can result in penalties or the removal of your profile from search results.
  • Respond promptly to customer feedback—this shows that you value their opinion and care about their experience with you.
  • Make sure all content posted on your profile is appropriate—offensive language or images will not be tolerated by Google and may result in the removal of your profile from search results as well as other penalties.

By following these guidelines, you can ensure that your Google Business Profile will provide an accurate representation of what customers can expect when working with you as a real estate agent!

Create a Google Business Profile

In order for clients to be able to leave reviews for your business on Google, you must first create a Google Business Profile. This involves providing basic information about your business such as its name, address, phone number, website URL, hours of operation, description of your services, images and more. Once this has been done, potential clients will be able to find your business more easily when searching for it on Google Maps or in search results.

Verify Your Business

Once you have created a Google Business Profile, the next step is to verify it. Verifying your business will ensure that all information associated with it is accurate and up-to-date. It also helps protect against fraudulent activity by verifying that the person leaving the review is actually associated with the business in question. Verifying your business can be done through either email or postcard verification methods provided by Google.

Properly optimizing your Google Business Profile can help businesses improve their local ranking on search engines and increase visibility to motivated customers. For some, the digital side of a business can be very overwhelming. Thankfully, there are people out there who can help!

Tips For Getting More Google Reviews as a Realtor

Tips For Getting More Google Reviews as a Realtor

You now understand as a realtor that having positive online reviews is essential to your success. So, how do you go about getting more Google reviews? We’ve got some tips:

Ask Your Clients For Feedback

The first step in getting more Google reviews is to actually ask your clients for feedback. When asking for feedback, be sure to be specific and ask for a Google review. Provide them with a link to make it easy and provide clear, straightforward instructions on how they can leave their review.

You can also reach out to other real estate industry professionals who can speak to your expertise and professionalism. Consider including mortgage brokers and insurance brokers. Your Google reviews can and should be more than just past clients.

Expert Tip – If you have lots of reviews on Zillow, Facebook or other online platforms, consider asking those past clients if they would be kind enough to copy and paste their existing review to your Google Business Profile as well.

Respond to All Reviews Promptly (Positive or Negative!)

It’s important to respond promptly to all reviews—both positive and negative—in order to show potential clients that you care about their opinion and take customer service seriously. If someone leaves a negative review, thank them for taking the time to provide feedback and let them know you’re working on resolving the issue they experienced. If someone leaves a positive review, thank them for their kind words and let them know you appreciate their support!

Share Your Positive Reviews

Once you’ve received some positive reviews from customers, don’t forget to share them! Placing them on your website is a great place to start. You can also post snippets of these reviews on social media or include links back to your Google Business Profile in emails or newsletters you send out. This will help spread the word about your business and encourage others to leave their own reviews as well!

Link Out to Your Google Reviews Page

This brings us to our 4th tip: Make sure that you link out from your website or emails back to your Google Reviews page so that customers can easily find it when they’re looking for more information. This ensures that potential clients don’t give up in frustration when trying to search if you’re a possible realtor for them. Reviews are important and if a person can’t find them, it can make it harder to secure them as a potential client. Also, when you take the time to link to your reviews page, it makes it even easier for people who want to leave a review on your business page!


It can’t be said enough! As a realtor, taking the time and effort required to ensure you have plenty of positive Google reviews will greatly impact your online presence, generating leads, which means increased business. We can help you achieve that! Because Google Reviews provide potential clients with insight into the quality of service you provide, they can definitely be a deciding factor when choosing between multiple realtors. As such, it’s essential that you take these 4 tips we’ve provided and make sure your Google reviews are both positive and abundant.