In today’s constantly evolving online landscape, creating content that stands the test of time is essential. And that’s where evergreen content comes in. Unlike trendy or time-sensitive pieces, evergreen content remains relevant and valuable to readers over long periods, driving traffic generation and SEO success.
In this article, we’ll delve into what evergreen content is, and discuss ten helpful tips to make your real estate blog shine with evergreen content. Whether you’re a real estate agent, investor, or simply looking to build your brand online, evergreen content is a must-have element in your marketing strategy.
What is Evergreen Content?
If you haven’t taken advantage of evergreen content, you’re missing out on an excellent marketing strategy. Unlike current market trends or topics that are momentary, evergreen content is a long-term investment that can help drive consistent traffic over time.
So what is evergreen content? Simply put, it’s what’s going to get your blog the attention it deserves. It’s an easy and effective marketing strategy to boost your digital growth. Here are a few examples of how you can incorporate evergreen content to your advantage:
- Useful guides (ie. The Ultimate Guide To Living in Phoenix, AZ)
- How-to’s
- Checklists
- Frequently asked questions about a particular subject, such as buying or selling a home
In contrast, timely news, current events, or pop culture-specific topics are great examples of what evergreen content is not. These topics fall out of date quickly and lose their relevance, lowering your chances of organic traffic.
By understanding the benefits of evergreen content and learning how to create it effectively, you can build a lasting online presence that drives website traffic and increases your brand’s credibility.
Popular Evergreen Content Formats
When utilizing evergreen content, it’s important to consider the type of format you’ll use for your blog post. This type of marketing strategy can come through in many formats; from pillar pages to videos, testimonials to interviews, there are so many options to choose from when creating your evergreen content.
The most popular and effective formats include:
- FAQs and common problems
- Definitions and glossaries
- Checklists and templates
- Reviews and resources
What Does Evergreen Content Do For SEO?
Evergreen content plays a crucial role in the long-term search engine optimization (SEO) of your website. By providing readers with useful information and insights on a particular topic, you can strengthen your page’s authority and enhance its ability to rank higher in search engine results pages (SERPs).
Here’s a rundown of how evergreen content can boost your website’s SEO:
- Provides consistent organic traffic over time
- Higher click-through rates
- Lower bounce rate
- Improves your website’s search visibility
- Longer time spent on your page
- Attracts natural backlinks that help strengthen your website’s authority
- Improves ranking of individual pages
By providing readers with pertinent information, you increase the likelihood that other websites will link to your content, further improving your SEO rankings. Additionally, creating evergreen content that features targeted keywords and phrases can help improve your website’s discoverability by search engines—which is the main goal at the end of the day.
10 Tips To Make Your Real Estate Blog Shine
Everyone wants their blog to be successful, and one way to ensure you reach your targeted audience (and keep them engaged) is to utilize evergreen content. Not sure where to start? Here are ten helpful tips to make your real estate blog shine with evergreen content:
1. Choose a Timeless Topic
When creating evergreen content, it’s essential to select a timeless topic that can be updated as needed. This type of content should focus on topics that are not likely to become obsolete over time and are relevant to your audience regardless of the current news cycle or trends. This way, you can ensure that your content will remain useful even as time passes.
These timeless topics typically create more engaged readerships and require less effort to maintain than when you focus on the latest news or current trends. Timeless content also gives you the opportunity to truly capitalize on SEO benefits so that your blog continues to draw visitors for years to come.
2. Conduct Keyword Research
If you’re looking to boost your blog, you’ve got to put the time and effort into proper keyword research. The best way to reach out to your target audience is to understand just what they’re searching for in the first place. You can find plenty of online resources such as Google Trends, Google Keyword Planner, and Moz Keyword Explorer to help you identify the most relevant keywords to target in order to have the greatest impact on your SEO and overall digital presence.
When used properly, these resources can provide valuable insights into what search terms are driving traffic to competing websites and which topics attract more attention. In turn, you can focus on the topics that are most popular with readers and can create content that will pull in more organic search visitors from various sources.
3. Link Out to Timely Content
Linking out to timely content is a great way to boost the visibility of your blog. Not only does this add extra context and value to your evergreen content, but it also signals to major search engines that you are engaging with the latest trends, news, and developments in your industry. This can help you increase your blog’s ranking and improve its overall visibility. By providing links to authoritative sources, you build credibility with readers, who trust you to provide reliable information that they can refer back to later.
4. Utilize Appropriate Keywords
Appropriate keywords and phrases throughout your content will help search engines match user queries with relevant articles. Taking the time to do a bit of keyword research can go a long way for your blog.
Once you know what terms are associated with your industry, you can include them in your evergreen content to increase your site’s visibility. By ensuring that your page titles and descriptions contain relevant keywords, you can make sure that the content you produce appears higher up in search engine results pages (SERPs). This will improve click-through rates and help boost overall digital growth for your blog or website.
5. Write For Beginners
When creating evergreen content, it’s important to remember that your readers may not be familiar with the subject. Be sure to write in a way that assumes no prior knowledge of the topic, and use simple language and easy-to-understand concepts.
Even if you have an audience of more advanced readers, avoid going too in-depth or using terminology that is too technical—this is a good way to lose interest quickly. Instead, keep your content simple and easy to understand by breaking down complex concepts and ideas into simpler language.
6. Avoid Seasonal Content
This goes hand-in-hand with choosing timeless topics. Your evergreen content should not be tied to any particular season or event. Avoid topics that may become outdated quickly, such as holiday-specific recipes or decorating tips. It’s still worthwhile to incorporate seasonal content into your overall content and marketing strategy, however, you’ll want to focus on evergreen topics in order to capitalize on the SEO benefit.
7. Update Regularly
Accuracy is key when you’re trying to reach a wide audience. Regularly updating your evergreen content will ensure that it remains accurate and up-to-date. This will also improve the chances of your content being shared, liked, and linked to by others.
8. Write In-Depth Guides & Tutorials
By creating comprehensive pieces of content that cover every aspect of a particular subject, you can attract consistent traffic to your blog and establish yourself as a thought leader in your space, which will lead to an engaged readership. This will also help to strengthen the authority of your blog.
9. Optimize For SEO
The best way to reach out to a wider audience and bring more traffic to your blog is to optimize for SEO. This means making sure that you include relevant keywords and phrases in your content, as well as ensuring that the structure of your post is optimized for search engines. Enlisting the help of a company that specializes in digital growth and SEO optimization is the easiest way to ensure that your content is optimized for search engine results.
10. Repurpose Existing Content
If you’ve already created content that isn’t necessarily evergreen, don’t worry! You can easily repurpose existing articles and blog posts to create timeless pieces of content. Through careful updating and optimization, you can turn your old content into something new.
Creating content that has lasting value is a great way to ensure your blog remains relevant, interesting, and engaging no matter how many years have passed. If you take the time to conduct keyword research, link out to timely content, optimize for SEO, and write in-depth guides and tutorials, you can establish yourself as an authority in the industry while also bringing more traffic to your blog. With the tips outlined above, you can create evergreen content that will remain relevant for years to come.
If you need help creating and optimizing evergreen content or improving your website’s discoverability, Asterisk Marketing can provide comprehensive digital growth services that’ll take your online presence to the next level. Reach out to us today and let’s get started!