Ever wonder how to find new clients and expand your real estate business? While it might seem like a daunting task, there are many things you can do to create more leads for your company. In this post, we have compiled ten real estate marketing strategies to help your business grow.
1. Create A Blog To Showcase Your Expertise
Blog posts are a great way to share your experience and generate more leads. You can post your thoughts on the latest developments in real estate, explore new areas of interest or even write about your journey as an agent or broker. Of course, you’ll want to make sure that you include good keywords for people to find your site easily.
Here are some tips to ensure your blog post ranks effectively:
Understand your audience and focus on delivering value
Include keywords naturally, don’t force the inclusion of keywords
Make your content clear and readable to a wide audience
Link to existing pieces of content or websites that your readers may find helpful
Hook your readers with a catchy title, create curiosity
Keep your content in the range of 1,800 – 1,900 words
We dive into this topic in another article: How To Create A Blog Post That Ranks In Google: Real Estate Edition
2. Start A Newsletter For Clients And Prospects
Starting a newsletter can be an effective way to stay in touch with your clients and prospects. Make it a goal to send out at least once every month, depending on how often you usually talk with them.
You may include updates about new homes for sale that fit their needs, recently sold properties they may have seen before, or even some of the recent happenings in your community. You can also use the newsletter to include helpful articles that may be of interest, such as advice on making the most out of their home search or a list of local services that may be of interest.
3. Use Social Media To Build Your Presence
Social media can be a great tool to promote your business and connect with potential clients. You can use them for several purposes, such as building up contacts, finding new prospects, and building customer relationships.
The benefits of using social media for your real estate business include the ability to connect with people outside of your network. You can also use it as a place for clients and prospects to leave reviews or reach out if they have questions about any specific property listing that you represent.
A good starting point would be to create a business page on the social media channels your target audience is most active.
4. Attend Networking Events To Meet New People
Networking is an excellent way to connect with new people who could be potential clients or contacts. There are many networking events that you can attend, such as business mixers, chamber of commerce meetings, and real estate association conferences.
These types of events will introduce you to other professionals in your industry, which may lead to partnerships, referrals, and future projects. So be sure to have a few business cards with you, and be prepared for any conversations that may come up.
Additionally, you may want to consider sponsoring an upcoming networking event in your industry. Doing this helps generate exposure for your company while also providing the same benefits mentioned above.
5. Create a Google My Business Profile
Be sure to create a Google My Business profile for your business. This will help you rank higher in the search engine results, and it is free to set up. The profile should include information about your company, such as address, phone number and website link so that potential clients can find you.
One of the main metrics leads look for before determining which real estate agent to use is positive reviews. Once you have a Google My Business profile set up it will allow you to collect reviews effectively boosting your credibility.
6. Consider Getting Help From Marketing Professionals
Hiring a marketing professional can take a lot of the stress away from your business. They are well-versed in social media, blogging, and other online marketing techniques that you may not have time for yourself.
Marketing experts, such as those from Asterisk Marketing, will work on necessary tasks such as search engine optimization to ensure that your site ranks at the top of Google searches.
7. Invest In PPC Marketing
PPC (pay per click) marketing is an effective way to get your business in front of qualified potential buyers. It can be a cost-effective option because you only pay when someone clicks on the ad and goes to your website, meaning that if they don’t convert it doesn’t count towards your budget. PPC campaigns typically run for 30 days or less which means that you will receive data quickly so changes can be made as needed.
The key to successful PPC marketing is targeting specific keywords relevant to what you do such as “real estate agent near me”. This ensures that your ads are being shown to the audience which has the highest likelihood of converting into clients.
To learn more on this topic check out our article: Real Estate PPC – The Definitive Guide [2021 Edition]
8. Get Testimonials From Satisfied Customers
Customers who were pleased with your service might be interested in sharing their testimonials online. Offer them the opportunity by giving them instructions and incentives for doing so. By spreading positive word-of-mouth, you can increase your business opportunities.
You should also add these testimonials to your website and other social media pages. In doing so, you will establish your credibility as an industry expert and improve your online reputation.
9. Boost Referrals And Word-Of-Mouth
Another way to expand your real estate business is by offering incentives to customers who refer their friends and family. For example, you can give them discounts or bonuses for every new referral they bring in.
Aside from the traditional cash payment, you can also provide them with a professional referral credit (i.e., a free consultation with an agent for one hour). You could also offer a discount on their home owner’s insurance or promise that if they have any problems with their home at any point in the next year, you will take care of it for them.
Another good strategy would be to ask your customers for feedback on how you can improve their experience. By enhancing your services based on their recommendations, they will be more likely to refer you to other people.
10. Keep Track Of Trends In The Industry
Keeping yourself informed about industry developments will enable you to stay on top of what’s happening. As a result, you can focus on more creative ways of marketing your real estate business instead of sticking with the same old strategies that are no longer relevant in this digital age.
Follow Real-Time Market Data
To stay on top of trends and know when it’s time for you to update your business model, experts recommend that real estate agents track real-time market data. Additionally, paying attention to the changing preferences of consumers is an excellent way to ensure that your company remains competitive.
Become A Lifelong Learner
A real estate agent who constantly learns can better promote their client’s property to potential buyers and sellers. Furthermore, being a lifelong learner allows the agent to keep up with recent changes in the industry, such as new developments or updates on how zoning regulations might affect a piece of land.
Subscribe To News Publications
News publications are a great way to stay up-to-date on the latest happenings in real estate. Consider subscribing to your favorite magazines and newspapers to stay informed at all times.
Other ways to keep track of trends in the industry:
Be aware of high-volatility markets
Build a Power Team
Analyze key data
We hope this article has been informative and has provided you new strategies to try out in your real estate business. Also, if any other marketing tips have worked well for you, we would love to hear about them in the comments section below.
When it comes to real estate marketing, our team can provide all the services you need. Click on this link to book a strategy call.