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Many real estate agents' websites are brimming with helpful information regarding the cities, neighborhoods and areas that they serve, answering a range of questions that most buyers are asking. This is precisely the reason why ensuring potential clients are able to quickly find your site is a priority. You are likely in agreement, however, working your way to the top of the SERP (Search Engine Results Page) is easier said than done. One key determining factor is whether or not your pages have been optimized. Search Engine Optimization (SEO) is a digital marketing term for making your site as attractive

Are you a realtor seeking to navigate the ever-evolving real estate landscape with a cutting-edge approach? Google Local Service Ads (LSAs) have emerged as a transformative tool, providing a direct and efficient link with potential clients in a cost-effective, pay-per-lead model. Positioned as a supplementary asset that seamlessly integrates with Google My Business and Google Ads, LSAs, together with these platforms, form a potent trio to optimize your lead generation efforts. The distinguishing factor of LSAs lies in their prominent placement on the search results page, appearing above paid search ads and local listings. Crafted authentically from the data in

We love hearing success stories from our clients. Helping real estate agents grow their business is why we do what we do. Recently, we had a client reach out to us with the below email: Your team has my Google Adwords dialled in! So far, we have 10 transactions this quarter all from Adwords totalling $7.5 million in sales, $180K gross commission and $86K net this quarter. We have another 20-30 very active prospects and we are well-positioned to take advantage of the market as soon as we see inventory rise and prices stabilize.  For obvious reasons, we were thrilled

PPC (Pay-Per-Click) advertising is a powerful tool in the digital marketing arsenal, capable of driving targeted traffic to your website in a cost-effective manner. But is it the right strategy for every business, particularly for realtors? This article will ask and answer 9 vital questions to help you determine if PPC is the right digital marketing strategy for your real estate business. As we delve into what PPC is and why it’s important for realtors, we'll help you make an informed decision about whether to incorporate PPC into your marketing mix. PPC Real Estate Marketing: 9 Questions to Ask Yourself

Online visibility is paramount for any business, and the real estate industry is no exception. SEO marketing for realtors is no longer a luxury, but a necessity. The online marketplace is crowded and standing out requires more than just having a website. This is where Search Engine Optimization (SEO) comes into play. SEO, a fundamental component of digital marketing, is a technique used to improve a website's ranking on search engines, primarily Google. It's a strategic tool that, when used effectively, can catapult a realtor's online presence to new heights, drawing in potential clients and driving sales. Discover valuable insight