Google Ads drives real estate growth by connecting businesses with active online searchers seeking properties. They serve multiple purposes: generating leads, building brand awareness, and retargeting prospects, all while strategic pay-per-click (PPC) management ensures optimal return on your investment through precise audience targeting and timing.
In this post, we’ll walk through several real estate Google ads, each with a unique purpose, audience, and outcome, to help you better understand what works and why.
1. Buyer-Focused Real Estate Ad
Buyer-focused ads are primarily search ads targeting keywords like “homes for sale in [city].” These ads are designed to capture the attention of active buyers. By focusing on high-intent traffic, these ads offer a fast conversion path, making them an essential component of your real estate advertising strategy.
Example of a Buyer-Focused Google Ad
Headline 1: Luxury Homes in Westlake Hills Austin
Headline 2: Browse Available Properties Today
Headline 3: Virtual Tours & Same-Day Showings
Description: Discover your dream home in Westlake Hills. 3-5 bedroom luxury properties starting at $850K. Award-winning schools & 15 min to downtown. Browse our exclusive listings now!
CTA Button: Browse Homes Now
Ad Extensions:
- Sitelink: Homes Under $1M
- Sitelink: Luxury Estates $2M+
- Sitelink: New Construction
- Callout: Virtual Tours Available
- Location: 1234 Realty Way, Austin, TX
Intentional buyer-focused ads have a compelling call-to-action, a highly targeted specificity, and strategic ad extensions to allow potential buyers to quickly navigate to relevant property categories based on their budget and preferences. It’s proven that such high-quality leads facilitate quicker sales.
2. Seller-Focused Real Estate Ad
Seller-focused ads can be search ads or lead form ads, often utilizing hooks like “What’s My Home Worth?” to attract homeowners considering selling. These ads are crucial for building a pipeline of potential sellers and generating high ROI listings.
Example of a Seller-Focused Google Ad
Headline 1: What’s Your San Diego Home Worth?
Headline 2: Get a Free Home Valuation Today
Headline 3: Free Home Valuation Tool San Diego
Description: Thinking of selling? Our expert agents provide accurate home valuations in the hot San Diego market. Get your personalized property report in 24 hours. No obligation, just market insights.
CTA Button: Get My Home Value
Ad Extensions:
- Sitelink: Recent San Diego Sales
- Sitelink: Seller Success Stories
- Sitelink: Market Trend Reports
- Callout: Sell Your Home Fast
- Structured Snippet: Our Services: Home Valuation, Staging Consultation, Professional Photography
A seller-focused ad not only builds your seller pipeline but also provides a high return on investment by capturing homeowners ready to enter the market. By utilizing key features such as a lead form or value estimate page and targeting the viewer’s location, you appeal directly to property owners. The results? Securing more listings and expanding your market presence.
3. Real Estate Agent Branding Ad
Branding ads can either be search or display ads using branded keywords like “[Agent Name] Realtor.” Such ads are designed to build personal brand awareness and trust within your local market, which is crucial for long-term success in real estate.
Example of a Real Estate Agent Branding Google Ad
Headline 1: Jane Smith Portland’s Trusted Realtor
Headline 2: 15+ Years of Local Market Expertise
Headline 3: 5 Star Client Satisfaction Rating
Description: Looking for a real estate partner who knows Portland inside out? With over 200 successful transactions and deep connections in the community, I provide personalized service that gets results. Call today for a consultation.
CTA Button: Contact Jane
Ad Extensions:
- Sitelink: Client Testimonials
- Sitelink: About Jane
- Sitelink: Recent Sales
- Callout: $250M+ in Sales Volume
- Callout: Portland Native, Market Expert
- Image Extension: Professional headshot of Jane
- Structured Snippet: Specialties: Luxury Homes, First-Time Buyers, Relocation
Agent photos/logos build personal trust in crowded markets, while reviews/titles establish credibility that sets you apart. Local expertise messaging positions you as a neighborhood specialist with proven results, addressing client concerns about market-specific knowledge.
4. Cash Buyer Ad
Cash buyer ads target keywords like “sell my house fast” or “we buy houses for cash.” These ads are designed to attract motivated sellers, including distressed homeowners or investors looking for quick transactions.
Example of a Cash Buyer Google Ad
Headline 1: Sell Your Houston Home Fast Cash Offer
Headline 2: Close in 7 Days – No Repairs Needed
Headline 3: 400+ Local Homeowners Helped
Description: Need to sell quickly? We buy Houston homes in ANY condition. Get your cash offer in 24 hours, no repairs required. Skip the hassle of listings, showings, and uncertain buyers.
CTA Button: Get Cash Offer Now
Ad Extensions:
- Sitelink: How Our Process Works
- Sitelink: Testimonials From Sellers
- Callout: BBB Accredited Business
- Callout: Close in as Little as 7 Days
- Callout: No Repairs or Cleaning Needed
- Location: Houston, TX 77002
If a realtor wants to generate fast leads without the need for MLS listings, attract sellers who are eager to move swiftly, and gain a steady stream of opportunities, a cash buyer real estate Google Ad is the way to go. Using urgency language and stating a clear offer is a must for ads in real estate for real estate agents.
5. Remarketing Ad
Remarketing ads are display ads shown to users who have previously visited your website. These ads aim to bring past visitors back into your sales funnel, increasing the chances of conversion by targeting warm leads.
Example of a Real Estate Remarketing Display Ad
Visual Elements:
- Professional photo of a property similar to what the user viewed
- Real estate company logo
- Clear, readable text overlay on a partially transparent background
Headline: Still Interested in Homes in Brookside?
Main Copy: You viewed 4 properties in Brookside last week. New listings just added!
Special Offer: Schedule a showing this week and receive our Neighborhood Guide ($50 value) FREE
CTA Button: See New Listings
Secondary Elements:
- Trust badge: “150+ Brookside Homes Sold”
- Timer: “Offer expires in 48 hours”
- Small thumbnail images of 2-3 new listings with prices
Boost conversions by targeting prospects already familiar with your brand, keeping you top-of-mind, and encouraging transaction completion—remarketing ads. Include personalized content tailored to your audience, with special incentives for maximum effectiveness.
6. Listing Display Ad
Listing display ads are focused on a specific active listing, with the purpose of driving traffic to a property detail page or landing page, enhancing the exposure of your listings beyond traditional MLS and social platforms.
Example of a Listing Display Ad
Visual Elements:
- High-quality hero image of property exterior (professional photo with good lighting)
- Small gallery strip showing 3 interior images (kitchen, living room, backyard)
- Property logo/watermark in the corner
Headline: Just Listed: Modern Craftsman in Highland Park
Property Details: 4 BD | 3.5 BA | 2,850 SQ FT | $879,000
Main Copy: Walking distance to shops & dining. Chef’s kitchen with quartz countertops. Private backyard oasis with covered patio.
Location Highlights: Award-winning schools • 10 min to downtown • Walking trails nearby
CTA Button: View Property Details
Secondary Elements:
- Agent photo and name
- Company logo
- Virtual tour icon
- “Open House Saturday” badge
You can see by the example, the key features of a listing display ad are the property photo, location highlights, price, and property details. By amplifying listing exposure, these ads attract more views and interest, potentially leading to faster sales.
7. Gmail Ad (via Performance Max Campaign)
Gmail ads appear directly in users’ inboxes, resembling email ads. This format is highly effective, offering high visibility and a mobile-first design.
Example of a Gmail Ad
Collapsed Ad (Initial View in Inbox)
From: Coastal Realty Group
Subject Line: Exclusive Waterfront Homes Just Listed in Miami
Teaser Text: Virtual tours available – New luxury properties from $1.2M
Image: Small thumbnail of waterfront property
Expanded Ad (After Click)
Header Image: Panoramic view of luxury waterfront property with Coastal Realty logo
Headline: Discover Miami’s Finest Waterfront Properties
Body Copy: Experience luxury living with breathtaking views. Our exclusive waterfront listings offer the best of Miami living with private docks, resort-style amenities, and stunning architecture.
Featured Properties Section:
- Image Gallery: 3-4 property images with price points
- Quick Stats: Avg. days on market, price ranges, available units
Special Offer: Schedule a private showing this month and receive complimentary concierge service for your first year of ownership.
CTA Buttons:
- Primary: “View Waterfront Listings”
- Secondary: “Contact a Luxury Specialist”
Contact Information: Phone, email, and social media icons
Gmail ads are ideal for lead generation due to their direct placement in users’ inboxes, ensuring high visibility and personal outreach. Be sure to have an attention-grabbing subject line, a teaser image, or a property photo to capture interest. Design the expanded ad view with multiple elements to maximize engagement.
8. Google Business Profile Map Ad
Google Business Profile map ads appear in local searches and on Google Maps when users are nearby. These ads improve local SEO visibility and facilitate phone call conversions.
Example of a Google Business Profile Map Ad
Ad Format: Local Search Ad appearing in Google Maps and Search results
Business Name: Summit Real Estate Group
Ad Indicator: Small “Ad” badge
Rating Display: ★★★★★ (4.8) 137 reviews
Business Category: Real Estate Agency
Hours Status: Open now • Closes 6 PM
Location: 1.2 miles away • Downtown District
Quick Actions:
- Directions
- Call (555) 123-4567
- Website
- Save
Business Attributes/Highlights:
- “Top-rated local agency”
- “Free home valuations”
- “Virtual tours available”
Photos:
- Office storefront thumbnail
- Agent team thumbnail
- Featured property thumbnail
Special Promotion: “New Listing Alert: Luxury Homes in Riverdale Estates”
Map View: Business location highlighted on Google Maps with the surrounding area
Map ads heighten local presence in nearby searches, building trust and encouraging direct contact through calls or visits. Include ratings/reviews, accessible business details, and highlight special services.
9. Local Service Ad
Local service ads appear above traditional search ads and include a “Google Screened” badge, enhancing trust. These ads are designed to generate high-intent local leads, particularly for users searching for terms like “real estate agent near me.”
Example of a Local Service Ad
Ad Position: Above organic results and traditional search ads
Google Screened Badge: Green checkmark with “Google Screened” text
Agent Name: Sarah Johnson
Agent Headshot: Professional photo showing a friendly, approachable appearance
Business Name: Johnson Real Estate Group
Star Rating: ★★★★★ 4.9 (84 reviews)
Services Listed: Real Estate Agent, Buyer’s Agent, Seller’s Agent
Years in Business: 12+ years experience
Service Area: Seattle, Bellevue, Kirkland
Hours: Available today 8 AM-7 PM
Contact Options:
- Call button
- Message button
Verification Indicators:
- Background check verified
- License verified
- Insurance verified
With an agent headshot, star ratings and reviews, and a “Google Screened” badge, these ads provide a significant advantage by appearing at the top of local search results. The pay-per-lead model ensures that you only pay for genuine leads, optimizing your advertising spend.
10. New Construction Ad
New construction ads promote new builds or communities, targeting buyers interested in new developments.
Example of a New Construction Google Ad
Headline 1: Oakridge Estates by Meridian Homes
Headline 2: New Luxury Homes in North Raleigh
Headline 3: Move-In Ready From $575K
Description: Discover brand new 3-5 bedroom homes with designer finishes in North Raleigh’s premier master-planned community. Resort-style amenities including pool, tennis courts, and walking trails. Models open daily.
CTA Button: View Available Homes
Ad Extensions:
- Sitelink: Community Site Plan
- Sitelink: Virtual Model Tours
- Sitelink: Design Options & Upgrades
- Sitelink: Builder’s Warranty Info
- Callout: Energy Star Certified
- Callout: Smart Home Technology
- Callout: Phase 2 Selling Now
- Location: 5280 New Home Drive, Raleigh, NC
- Image Extensions: Community entrance, model home exterior, resort-style pool
With fewer competitors in this niche, new construction ads offer a strategic advantage for targeting specific buyer segments. The builder name, calls-to-action (CTA), and community amenities and features must stand out!
Google Ads offers versatile real estate digital marketing tools tailored to diverse business goals. Multiple ad types effectively capture leads, enhance market presence, and achieve objectives. Want help building high-converting real estate Google ads? Reach out to our team for a free strategy consultation.