Among the many moving parts of real estate, lead generation consistently rises to the top as agents work to grow their client base. However, it’s easy to overlook the importance of follow-up. Many leads go cold after the initial interaction, as people tend to browse, get distracted, and move on. This is where display ads…
Trust serves as the foundation of every real estate transaction, and in today’s online landscape, reviews act as the modern form of word-of-mouth. Buyers and sellers often turn to the experiences of others before choosing who to work with, which makes testimonials much more than kind words on a page. They provide tangible proof of…
When someone searches your name or real estate business on Google, your profile is often the very first thing they see. That’s where Google Business Profile posts come into play. Think of them as bite-sized updates similar to social media posts that appear right on your business listing in Search and Maps. For real estate…
In 2025, a polished Google Business Profile can be the difference between being just another name in search results and becoming the go-to choice for buyers and sellers in your market. With more people relying on Google to find trusted agents, verify credentials, and view recent sales, your profile is no longer just an online…
Looking for a faster way to connect with serious buyers and motivated sellers? Google Ads remains one of the most effective tools real estate agents can use to generate high-quality leads from people already searching for homes. These are high-intent users, people typing phrases like “Scottsdale homes for sale” into Google, actively looking for their…
Big changes are happening in the world of search engines. They’ve begun integrating AI-powered features like ChatGPT and Google’s Gemini 2.0. This evolution marks a significant shift in search behavior, compelling real estate agents to adapt their SEO strategies to maintain visibility. As search engines become smarter, prioritizing relevance and authority, effective SEO for real…
When someone starts looking for a real estate agent, Google is usually their first stop. Before they explore your website or reach out, they often focus on your Google profile, where star ratings and client feedback quickly shape their first impression. In real estate, these reviews can either attract new clients or quietly lead them…
Let’s agree on something, here: most buyers and sellers aren’t ready to make a move the first time they land on your site or click on a listing. In fact, it often takes multiple touchpoints before they’re ready to take that next step. That’s where retargeting comes in. Retargeting is a smart digital strategy that…
Life is expensive. As a real estate agent, there are countless things to pay for, including licenses, subscriptions, brokerage fees & more. That is why we compiled a list of ways to generate FREE real estate leads. Now, don’t confuse free with easy or instant; however, each of these tactics only requires your time and…
Google Ads drives real estate growth by connecting businesses with active online searchers seeking properties. They serve multiple purposes: generating leads, building brand awareness, and retargeting prospects, all while strategic pay-per-click (PPC) management ensures optimal return on your investment through precise audience targeting and timing. In this post, we’ll walk through several real estate Google…