https://www.loom.com/share/a9ccde033e71416282394ba81935f78e?sid=88985d1c-a2f0-412e-a87b-2cc9a26bf527
If you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co
Transcript:
0:00 – Initially, I planned to create three ad groups but will demonstrate just one for efficiency. You can duplicate this process for additional groups.
0:19 – In our Cape Coral campaign, I’ll first rename the existing ad group to ‘homes’ and then create a new one for ‘pool homes.’
0:39 – I’ll duplicate the ‘homes’ ad group for efficiency, making it easier to adjust for the ‘pool homes’ group.
1:09 – After duplicating, I’ll modify the new ad group to fit the ‘pool homes’ theme.
1:43 – For the ‘pool homes’ ad group, I’ll replace or modify keywords to align with this specific theme.
2:32 – Using a cheat sheet, I’ll adjust the keywords, replacing placeholders with ‘Cape Coral.’
3:20 – Despite Google indicating low volume for these keywords, they can still be effective and worth testing.
3:27 – Next, I’ll adjust the ads within the ‘pool homes’ group to ensure they align with the theme.
4:07 – Most ad copy from the duplicated group can remain the same, with minor tweaks to include ‘pool’ related terms.
5:19 – The goal is to ensure the ad copy closely matches what the user is searching for, such as ‘Cape Coral homes with pools for sale.’
6:01 – Site link extensions and callouts can also be tailored to emphasize pool-related features.
6:33 – Once adjustments are made, save the ad, and the ‘pool homes’ ad group is ready.
6:46 – With ‘homes’ and ‘pool homes’ ad groups set, you can duplicate or create new ad groups for other specific themes within Cape Coral.
7:04 – For different towns or specific focuses like luxury homes, consider creating new campaigns.
7:29 – This process demonstrates basic ad group creation and duplication for targeted advertising.