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0:00 – Why should you, as a real estate agent, care about Google Ads? There are several reasons why Google Ads is an extremely powerful marketing tool for generating consistent buyers and sellers.
0:28 – First off, let’s talk about targeted reach. Google Ads allows you to target people based on specific search terms, showing your ad right at the top of the search engine results. For example, if you search for “homes for sale in Toronto” on Google, you’ll see ads relevant to your search.
0:59 – Another advantage of Google Ads is cost-effectiveness. As an advertiser, you only pay when someone clicks on your ad. If they only see your ad but don’t click, it won’t cost you.
1:17 – This leads to targeted traffic to your website. Another benefit is quick results. Unlike search engine optimization, which can take months or years, Google Ads can put you at the top of the search results within hours of creating your campaign.
1:46 – I also appreciate the flexibility of Google Ads. You can set a budget you’re comfortable with and adjust it daily, weekly, or monthly. You can pause or alter the campaign to target different cities, keywords, neighborhoods, buyers, or sellers.
2:14 – Google Ads also offers tremendous flexibility within the account. Additionally, it helps in building your brand through impressions. For instance, if you search for “real estate agent near me,” you’ll see ads from different agents, complete with image extensions like headshots or logos.
2:46 – While there are many other reasons why Google Ads is powerful, another key feature is its remarketing capabilities. This allows you to build an audience and show your ads to people who have visited your website as they browse other sites.
3:07 – These ads can appear in various places, like news feeds or on other popular websites, which is great for branding and driving traffic back to your site for conversions, whether it’s filling out a form or making a call.
3:28 – So, that’s a quick overview of why Google Ads is effective. Hopefully, this convinces you of its value as a tool in your marketing arsenal.
3:39 – Next, we’ll explore what Google Ads is and how it operates.