When someone searches your name or real estate business on Google, your profile is often the very first thing they see. That’s where Google Business Profile posts come into play. Think of them as bite-sized updates similar to social media posts that appear right on your business listing in Search and Maps.
For real estate agents, these posts do more than fill space. They keep your profile looking active and polished, signal relevance to Google’s local search algorithm, and give you a direct channel to highlight new listings, share market insights, and position yourself as the go-to expert in your area. With potential clients already in decision-making mode when they land on your profile, every post is an opportunity to make an impression.
This article will walk you through what to post, how often to do it, and why a consistent posting strategy can be a quiet game-changer for your visibility and credibility.
What GBP Posts Are and How They Work
Google Business Profile posts are small but powerful content blocks that live directly inside your business listing. When someone searches for you in Google Search or Maps, these posts show up right at the bottom of your profile, giving you valuable real estate at the exact moment prospects are looking for answers.
Here is what makes them work:
- Visible Placement: They appear inside your GBP profile, ensuring anyone viewing your business sees them.
- Versatile Format: Posts can include text, images, videos, links, and clear calls to action such as Call Now, Visit Website, or Learn More.
- Built-In Engagement Tool: They give you the chance to connect with people already searching for real estate services in your area, capturing attention while intent is at its highest.
Think of GBP posts as your digital storefront display, timely, visual, and persuasive, right when potential clients are deciding who to reach out to.
What Realtors Should Post on GBP
Knowing what to post on your Google Business Profile can make the difference between a listing that gets noticed and one that blends into the search results. From showcasing new properties to sharing market updates and client success stories, the right content keeps your profile active, engaging, and appealing to buyers and sellers in your area.
- New Listings: Give a quick snapshot that helps buyers picture the home. Include beds, baths, standout features, price, and the neighborhood. Add a clear call to action to call or visit the site for photos and details.
- Example: “Just listed in Paradise Valley. Four-bedroom, three-bath luxury home with mountain views. Listed at one million nine hundred fifty thousand. Call to schedule a private tour.”
- Open Houses: Share the exact date, time, and location so people can plan their visit. Pin the map and invite walk-ins.
- Example: “Open house this Saturday from 1 to 4 PM in North Scottsdale. Come tour this newly renovated ranch near McDowell Mountain Ranch. Message me for the address and parking info.”
- Recently Sold: Show momentum and market reach. Mention time on market, list to sale context, and neighborhood appeal.
- Example: “Sold in five days in Scottsdale’s Old Town. Three-bedroom family home with a bright great room and a backyard perfect for gatherings. Curious what your home could sell for. Let’s talk.”
- Local Market Updates: Offer a single insight people can grasp at a glance. Use one or two stats and a takeaway.
- Example: “Paradise Valley median sale price moved higher year over year. Inventory remains tight, and well-presented homes attract strong interest. Ask for the full neighborhood snapshot.”
- Tips for Buyers or Sellers: Keep it practical and short. Close with a simple next step.
- Example: “Three things to do before listing this spring. Refresh curb appeal. Declutter main living areas. Price with current comps in mind. Want a quick pre-list checklist? Send me a note.”
- Local Life Features: Spotlight local life to build trust and local knowledge. Tag businesses when appropriate and invite people to stop by.
- Example: “Weekend idea in Old Town Scottsdale. Stroll the farmers’ market, then visit a few art galleries on Main Street. While you are out, ask me about nearby townhomes with walkable access.”
- Seasonal Content: Tie posts to the calendar and local climate. Align with buyer timelines and maintenance cycles.
- Example: “Thinking about a summer sale in Scottsdale. Early spring prep sets you up for success. Ask for a simple sixty-day plan that covers touch-ups, photos, and launch timing.”
- Client Testimonials: Share a brief quote with a smiling photo if permitted. Add one line on the challenge and the result.
- Example: “We felt guided at every step and exceeded what we expected. Jenna and Mark, Paradise Valley. Ready to map your path from prep to sold. I am here to help.”
When and How Often to Post
Timing plays a role in keeping your Google Business Profile fresh and effective. Posting at least once a month is the minimum standard, though once a week is ideal for staying visible and building trust with potential clients. Event or listing-specific updates, such as open houses or new properties, should be shared right away to capture attention while the information is still timely.
More important than volume is consistency, as steady updates build credibility and keep your profile from going dormant. A smart way to stay on track is to batch content at the beginning of the month and schedule posts in advance, ensuring your profile always looks polished even during your busiest weeks.
Think of it as tending to your online presence the same way you would maintain curb appeal for a property, since regular care makes all the difference in how people perceive your business.
Why Posting on GBP Matters for Realtors
Boosts Visibility in Local Search
Consistently updating your profile sends a clear signal to Google that your business is active and relevant. The more current your posts, the more likely you are to appear in local search results when potential clients are looking for real estate services in your area.
Builds Trust and Credibility
Fresh content, professional photos, and accurate information help establish you as a knowledgeable and reliable agent. When people see that your profile is maintained and current, they are more likely to feel confident reaching out.
Drives Engagement
Well-crafted posts can spark clicks to your website, phone calls, or direct inquiries. Every update is an opportunity to turn online views into meaningful conversations with high-intent clients.
Showcases Expertise
Sharing local insights, market trends, and community events positions you as an authority in your area. This helps prospects see that you know the market and can guide them through buying or selling with confidence.
Keeps You Top-of-Mind
Regular posts ensure that anyone searching locally sees your name consistently. Even if they are not ready to act immediately, repeated exposure increases the chances they will think of you when the time comes to buy or sell.
GBP Posting Best Practices for Realtors
When creating posts for your Google Business Profile, focus on quality and clarity. Use professional, well-lit images that capture attention and show the property in its best light. Keep your text concise while including essential details such as price, location, and standout features so prospects get the information they need at a glance.
Always include a clear call to action, like Learn more, Call now, or Book a Showing, to guide readers toward the next step. Incorporate local keywords naturally, such as Scottsdale homes or Paradise Valley real estate, to improve your visibility in search results and connect with people actively looking in your area. Thoughtful, well-structured posts help your profile stand out and turn casual viewers into serious leads.
Google Business Profile Post Ideas
Keeping your Google Business Profile active and engaging starts with having a steady flow of content ideas. The following list offers inspiration for posts that present your listings and connect with your local community:
- New Listing Alert Posts – Share freshly listed properties with key details like beds, baths, price, and standout features. Include a call to action so interested buyers can schedule a showing or learn more.
- Under Contract Updates – Present properties that are moving quickly to build credibility and demonstrate market expertise. This also creates anticipation for future listings.
- Sold Property Success Stories – Celebrate recent closings to highlight your results and reassure potential clients of your effectiveness. Mention time on market, neighborhood, and top selling points.
- Client Testimonial Spotlights – Share brief testimonials with a photo if permitted. This builds trust and shows real experiences from satisfied buyers or sellers.
- Short Market Reports – Offer bite-sized insights on trends, average prices, or inventory shifts. Quick stats position you as a knowledgeable local expert.
- Seasonal Staging Tips – eGive homeowners straightforward advice to prepare their property for sale each season. Tips like refreshing curb appeal or decluttering rooms can be quick wins.
- Local Event Promotions – Spotlight community happenings such as festivals, farmers’ markets, or charity events. This emphasizes your local knowledge and engagement.
- Home Improvement or Maintenance Tips – Provide actionable guidance for keeping homes in top condition. Posts could include quick fixes, seasonal maintenance reminders, or budget-friendly upgrades.
Regular Google Business Profile posts serve as an essential strategy for keeping your real estate business visible, relevant, and competitive in local search. Consistently sharing new listings, market insights, community updates, and client success stories helps you maintain an active presence that builds trust, confirms competence, and keeps potential buyers and sellers thinking of you when they are ready to make a move.
If you want to make the most of your GBP without the hassle, our team can help. We specialize in real estate marketing and know how to create and manage compelling posts that keep your profile fresh, draw attention, and connect you with high-intent clients. Contact us today to start maximizing your online exposure and turning every Google search into a potential opportunity.