When it comes to digital marketing for real estate agents, Pay-Per-Click (PPC) advertising is one of the fastest and most effective ways to generate leads. Whether you’re trying to attract serious buyers, motivated sellers, or both, PPC puts your business directly in front of people actively searching for real estate services.
So, what is PPC? It’s a digital advertising model where advertisers pay a fee every time someone clicks on their ad. These ads typically appear at the top of search engine results—above the organic listings—and can also show up across platforms like Google, Facebook, Instagram, YouTube, and Bing.
One of the biggest advantages of PPC is that it drives immediate traffic. While search engine optimization (SEO) can take months to gain traction, PPC delivers fast results and measurable ROI. If you’re looking to fill your pipeline now—not six months from now—PPC is your best friend.
Real estate PPC is the perfect way for real estate professionals to gain more leads and attract a wider audience. Here’s how it works: Real estate agents can bid on keywords such as “homes for sale in [city]”, then someone types in a related search, your ad has the chance to appear, right when the potential client is actively looking for what you offer. This high level of intent makes PPC especially effective in real estate, where timing and visibility are everything.
But here’s the catch: not all PPC providers are created equal, especially when it comes to real estate.
Many generic digital marketing agencies offer PPC services, but they often lack the industry-specific knowledge needed to create campaigns that actually convert. Real estate PPC isn’t just about getting clicks, it’s about attracting quality leads who are ready to buy or sell.
The best PPC companies for real estate agents understand how to target the right audience, craft compelling ad copy, and optimize campaigns for maximum ROI. They save you time by handling the strategy, setup, and ongoing adjustments, so you can focus on what you do best: helping clients and closing deals.
Overview of BEST PPC Companies for Real Estate Agents
Asterisk Marketing
Asterisk Marketing has carved out a strong reputation as one of the top digital marketing agencies dedicated exclusively to real estate professionals. With over eight years of experience in the industry, the company is known for its expertise in Pay-Per-Click (PPC) advertising, delivering tailored solutions that consistently generate high-quality leads for agents and teams.
Core Services:
Asterisk Marketing offers a full suite of digital marketing services tailored to the real estate industry, including:
- PPC Ads (Google & Bing) – Precision-targeted campaigns that drive traffic and generate leads from buyers and sellers actively searching for real estate services.
- Google Business Profile Optimization + Management – Boost your local visibility and credibility with GBP services.
- Remarketing Campaigns – Re-engages website visitors with strategic ads that keep the brand top-of-mind.
- SEO & Blog Content – Build long-term organic traffic and authority through high-quality content and optimization strategies.
Pricing Overview
PPC Management:
- $500/month management
- Minimum ad spend: $500/month ($1,000+ recommended for optimal performance)
Google Business Profile (GBP):
- $499 one-time optimization
- $199/month for ongoing management
Remarketing Campaigns:
- $500 one-time setup fee
- $199/month management
SEO & Blogging:
- Pricing varies based on project scope and deliverables
Flexible Billing Terms:
- All services are billed on a month-to-month basis with no long-term contracts required.
Why Asterisk Marketing Stands Out
In more ways than one, Asterisk Marketing proves they know the ins and outs of real estate PPC marketing. Here’s what you can expect from their excellent services:
- Dedicated Account Managers: Each client works directly with an assigned Account Manager, ensuring clear communication and tailored campaign support.
- Transparent Monthly Reporting: Performance metrics are shared via an easy-to-access reporting portal, offering clients full visibility into campaign success and ROI.
- High-Quality Lead Focus: Campaigns are strategically designed to prioritize lead quality over volume, generating inquiries from motivated, conversion-ready prospects.
- Strategic Execution: With a reputation for detail-oriented campaign management, Asterisk Marketing brings a level of precision that drives meaningful, measurable results.
As proof of their depth of knowledge and quality of service, Asterisk Marketing holds a 5-star rating on Google and is widely praised by real estate professionals for its communication, results-driven strategies, and consistent attention to detail. Many client testimonials highlight the company’s responsiveness, deep industry knowledge, and ability to deliver dependable lead generation solutions.
For real estate agents seeking a high-performance PPC partner with a clear track record of success, Asterisk Marketing is an industry leader worth serious consideration.
Driven Leads
Driven Leads is a real estate-focused marketing agency that offers a comprehensive range of digital advertising services. With a strong emphasis on paid media and creative content, the agency works exclusively with real estate professionals and is experienced in integrating with a wide variety of CRM and website platforms.
Core Services
Driven Leads delivers just about every marketing service tailored to the success of real estate agents and teams:
- PPC Advertising (Google & Bing) – Targeted ad campaigns designed to capture active buyer and seller leads.
- Local Service Ads – Optimized listings for Google’s Local Services platform to boost local visibility.
- Social Media Marketing – Includes both paid and organic strategies across major social platforms.
- YouTube Advertising – Video ad placements to engage audiences on one of the most influential online platforms.
- Video Editing & Content Creation – Professional editing services that help real estate professionals build brand presence through high-quality visuals.
- Google Business Profile Optimization – Enhances local search performance and ensures listings are fully optimized for visibility.
Pricing & Terms
Details regarding pricing, ad spend minimums, and contract terms are not publicly available on the company’s website. Interested agents are encouraged to reach out directly for a custom quote and service breakdown.
Why Driven Leads Stands Out
Combining digital advertising expertise with creative content solutions, Driven Leads is a popular option for real estate agents seeking both lead generation and brand building. With a broad service offering and industry-specific focus, the agency delivers a well-rounded approach to marketing. Here’s why they work:
- All-in-One Marketing Provider: Driven Leads offers a wide variety of digital marketing solutions under one roof, making it a convenient option for agents looking for a streamlined experience.
- Responsive and Professional Support: The agency has earned praise for its quick response times and collaborative approach, helping clients stay informed and supported throughout their campaigns.
- Content and Video Production Capabilities: In-house video editing and content creation services are a major differentiator, allowing real estate professionals to enhance their brand and listings through polished, engaging visuals.
- Real Estate Expertise: With a focus solely on the real estate industry, Driven Leads brings in-depth knowledge of agent workflows, industry challenges, and platform integrations.
Driven Leads holds a 4.6-star rating on Google, with many past clients highlighting the company’s professionalism, quality of work, and responsive customer service. Their reputation for reliability and breadth of services makes them a strong contender for agents seeking an all-inclusive marketing partner.
Bryan Short
Bryan Short offers highly specialized PPC consulting and management services tailored exclusively to real estate agents and agencies. With nearly two decades of experience in the industry, his deep understanding of real estate marketing makes him a trusted partner for professionals looking to maximize their paid ad strategies.
Core Services
Bryan Short’s services focus on precision-driven PPC execution:
- PPC Campaign Management – Custom-built and fully managed Google Ads and Microsoft Ads campaigns, optimized for real estate lead generation.
- PPC Consulting – Strategic guidance on improving ad performance, targeting, and return on ad spend.
- IDX Integration Expertise – Seamless syncing with platforms like Lofty (Chime), Sierra Interactive, RealGeeks, CINC, and Boomtown for smooth lead flow and improved conversions.
Pricing Overview
- Setup Fee: $1,497 one-time fee (includes first month of management starting when leads begin flowing to IDX/CRM).
- Ongoing Management:
- $497/month for accounts under $3,000 ad spend
- $697/month for accounts with $3,000–$5,000 ad spend
- $997/month for accounts with $5,000–$10,000 ad spend
- Ad Spend Minimums: Available in $250 blocks, ranging from $250 to $10,000/month
- Contract Terms: Month-to-month billing with no long-term commitment
Why Bryan Short Stands Out
Bryan Short’s one-on-one approach and industry-specific knowledge give his clients a major advantage. Here’s what makes his service unique:
- Extensive Real Estate Background: With roots in the real estate industry dating back to 2006, Bryan brings a deep, practical understanding of agent and team workflows.
- Comprehensive PPC Strategy: His approach goes beyond just launching ads—each campaign incorporates precise tracking, audience segmentation, and strategic sales choreography to increase lead quality and conversions.
- Seamless IDX Integration: Bryan’s fluency with top IDX platforms ensures campaigns are technically aligned for optimal performance, from first click to CRM handoff.
- High Client Satisfaction: A 94% client referral rate reflects his consistent track record for personalized service and impactful results.
Bryan Short receives consistent praise from clients for his strategic insights and reliable execution. His website features numerous glowing testimonials, and the agency’s impressive referral rate speaks volumes about client satisfaction and long-term results.
Agent Launch
Focusing exclusively on helping real estate professionals generate leads, Agent Launch integrates highly targeted Google Ads campaigns into their real estate digital marketing strategy. With a streamlined approach, this agency is designed for agents who use Sierra Interactive, Lofty, or Real Geeks and want a proven system to scale lead flow quickly.
Core Services
Agent Launch’s offering is laser-focused:
- Google Ads PPC – Strategically built and optimized campaigns to drive qualified traffic and generate high-quality buyer and seller leads.
- Conversion Training System – A proprietary video training series that equips agents with actionable strategies to convert leads effectively.
- Live Reporting Dashboard – Clients get access to real-time campaign analytics for transparency and performance tracking.
- Dedicated Support Team – Ongoing communication and support ensure campaigns are running smoothly and adjustments are made proactively.
Pricing & Terms
- Setup Fee: $1,000 one-time
- Management Fee: $500/month
- Contract Terms: 4-month minimum commitment
- Ad Spend Minimum: $1,000/month required; $1,500/month recommended
Why Agent Launch Stands Out
Agent Launch delivers a tight, structured PPC system geared toward agents looking to get up and running quickly:
- Rapid Launch Time: With campaigns ready to go within 2–7 days, agents can start generating leads faster than many competitors allow.
- Conversion Support & Training: The built-in video training program helps agents maximize their ad investment by learning how to effectively nurture and convert leads.
- Platform-Specific Expertise: Agent Launch works exclusively with Sierra Interactive, Lofty, and Real Geeks, making it a great fit for agents using these platforms and seeking seamless integration.
- Transparent Results: Their live reporting dashboard gives clients immediate visibility into how campaigns are performing, which helps support smarter decision-making.
Agent Launch has received numerous 5-star testimonials—both written and video—from satisfied clients. Agents frequently praise the team for helping them grow their business, improve lead volume, and streamline the marketing process.
Dipiddi
Dippidi offers a broad spectrum of digital marketing services designed to support businesses across various industries, including real estate. Known for its well-rounded marketing strategies, the agency provides tools and services that span from branding to lead generation and nurturing, making it a strong option for professionals seeking more than just PPC.
Core Services
Dippidi takes a 360-degree approach to digital marketing:
- PPC & Local Service Ads (LSA) – Paid advertising campaigns to drive high-intent traffic and qualified leads.
- SEO & Content Marketing – Strategies to improve long-term search visibility and educate prospects through consistent content.
- Social Media & Email Marketing – Multi-platform strategies for engagement, lead nurturing, and audience growth.
- Reputation Management – Tools to monitor and enhance online presence through reviews and brand mentions.
- AI Sales Management & CRM – An integrated platform that connects marketing and sales to improve conversion efficiency.
- Website & Logo Design – Creative services to elevate brand identity and user experience.
Pricing & Terms
Pricing, contact terms, and ad spend requirements are not publicly available and may vary based on client needs.
Why Dippidi Stands Out
Dippidi is an ideal choice for agents or teams seeking a broader digital strategy that goes beyond lead generation:
- Comprehensive Marketing Coverage: With offerings that span SEO, social media, reputation management, and PPC, Dippidi delivers a complete marketing ecosystem under one roof.
- All-in-One Platform: Their integrated CRM and AI-driven sales tools help real estate professionals manage the entire customer journey—from lead capture to conversion.
- Creative Brand Support: From logo development to custom website design, Dippidi ensures businesses have a strong and consistent visual identity.
- Multi-Industry Expertise: While not real estate-exclusive, Dippidi demonstrates versatility by tailoring marketing strategies for various sectors, showing adaptability and strategic breadth.
Dippidi maintains a 5-star rating on Google, with clients frequently noting the team’s attentiveness, affordability, and professional communication. Their emphasis on delivering value across a wide array of services contributes to consistent positive feedback.
How to Choose the Best Real Estate PPC Company for You
Finding the right PPC partner starts with understanding your unique business needs and goals. With so many providers offering different services, pricing structures, and areas of expertise, it’s important to choose one that aligns with your budget, expectations, and preferred level of involvement.
Key Factors to Consider:
1. Budget
PPC pricing structures can vary widely. Some agencies charge a flat monthly fee, while others use a tiered model based on your ad spend. It’s important to understand what’s included and whether the company requires a minimum monthly ad budget. Make sure the overall investment aligns with what you’re comfortable spending to ensure a sustainable strategy.
2. Lead Expectations
Not all leads are created equal. Some PPC companies focus on generating a high volume of leads, while others specialize in attracting fewer, but more qualified, prospects. Think about whether you need buyer leads, seller leads, or both, and choose a provider that has experience delivering results for your specific audience.
3. Level of Involvement
Do you want a hands-on role in your PPC campaigns, or would you rather leave the day-to-day management to the experts? Some companies offer full-service management with little required on your end, while others may expect more collaboration. Regardless, it’s important to choose a provider that offers clear, consistent reporting so you can measure performance and stay in the loop.
Why You Should Invest in PPC
Pay-per-click advertising is one of the most effective ways for real estate professionals to get in front of motivated buyers and sellers. With the ability to appear at the top of search results—often ahead of your competitors—PPC offers immediate visibility and high-quality lead opportunities. It’s not just about short-term wins either; consistent PPC campaigns can help build long-term brand awareness, generate a steady flow of leads, and improve conversion rates over time.
But not all PPC companies are created equal. Finding the right partner starts with identifying a provider that aligns with your goals, fits your budget, and delivers the level of involvement and lead quality you’re looking for. Whether you’re looking for a hands-on strategy or a full-service solution, choosing the right team can make all the difference.
Ready to grow your real estate business with PPC? Reach out to Asterisk Marketing to learn how their specialized real estate PPC services can help you generate better leads, close more deals, and scale your business with confidence.