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Every real estate agent wants more qualified leads, but not all leads are created equal. Google Ads and Facebook Ads are two of the most popular platforms for real estate digital marketing. Both generate leads, but they work differently. We’ll explore the strengths and weaknesses of each platform. This comparison will help you decide whether Google Ads, Facebook Ads, or a strategic mix of both will best achieve your real estate marketing objectives. Understanding the Platforms Google Ads Before diving into lead generation specifics, it's essential to understand the differences between Google Ads and Facebook Ads. Google Ads for real

One of the most effective and powerful tools to help today’s real estate agents capture attention is PPC (Pay-Per-Click) advertising. PPC allows realtors to place ads on platforms like Google, Facebook, or Bing, only paying when potential buyers or sellers click on their ads. This model ensures that marketing dollars are spent efficiently, attracting users who are actively searching for properties or related services. PPC campaigns offer numerous benefits to your growing real estate business. They drive highly targeted traffic to property listings, real estate websites, or landing pages, increasing the likelihood of generating quality leads. Unlike organic strategies that

Among the many moving parts of real estate, lead generation consistently rises to the top as agents work to grow their client base. However, it’s easy to overlook the importance of follow-up. Many leads go cold after the initial interaction, as people tend to browse, get distracted, and move on. This is where display ads can make a significant impact. Acting as a powerful tool, display ads help you stay in front of prospects, bringing them back into your funnel and eventually converting them into clients. By leveraging display ads effectively, you can ensure your brand remains visible, even when

Many real estate agents' websites are brimming with helpful information regarding the cities, neighborhoods and areas that they serve, answering a range of questions that most buyers are asking. This is precisely the reason why ensuring potential clients are able to quickly find your site is a priority. You are likely in agreement, however, working your way to the top of the SERP (Search Engine Results Page) is easier said than done. One key determining factor is whether or not your pages have been optimized. Search Engine Optimization (SEO) is a digital marketing term for making your site as attractive

Looking for a faster way to connect with serious buyers and motivated sellers? Google Ads remains one of the most effective tools real estate agents can use to generate high-quality leads from people already searching for homes. These are high-intent users, people typing phrases like “Scottsdale homes for sale” into Google, actively looking for their next move. This step-by-step guide is designed to help agents set up a basic Google Ads search campaign from scratch, even if they’ve never run digital ads before. At its core, Google Ads is a pay-per-click (PPC) platform that lets you bid on specific search