By Phil
Mar. 10. 2022

Social Media Real Estate

As the real estate market continues to evolve and you grow your real estate business, it’s more important than ever to keep up with new marketing trends and techniques. Social media has become one of the most effective ways for agents to promote their listings, drive traffic to their websites, and stay connected with clients. In fact, a recent study conducted by real estate website, The Close, found that 44% of agents said that they gained a new client in 2020 due to posting on social media. In fact, social media was only second to referrals for obtaining new listings last year. 

Let’s take a deeper dive into how you can effectively use social media to grow your real estate business!

Why should real estate agents be posting on social media?

There are many reasons why social media is a must for real estate agents. Social media provides an efficient way to promote listings, generate leads, and connect with customers. It also gives you the chance to develop your brand image, build trust with clients, and set yourself apart from the competition. Socializing on social channels can increase your visibility online and turn prospects into clients. 

Social media is also a great way for you to give back and support your local community. Social sharing can help build your credibility and trust with potential clients, while social engagement gives you the opportunity to stand out from the competition. Social media marketing is crucial for real estate professionals who want more listings and deals!

According to a recent study from the National Association of Realtors, social media has become integral to scoring clients and closing deals across the industry. Here’s a brief snapshot of the report’s findings:

  • 77% of realtors actively use social media for real estate in some way, shape or form
  • 47% of real estate businesses note that social media results in the highest quality leads versus other sources
  • 99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)

What should real estate agents post on social media?

Real estate agents should post a variety of content on their social media profiles. Social media posts for realtors can vary depending on the social platform, but should consistently highlight your personality, expertise, and experience. 

On Twitter, you might share links to blog posts or articles about trending topics in the real estate industry. If you’re an expert on a specific topic, you can post relevant tweets with links to your own blogs or articles. You should also use Twitter to engage with followers and build relationships in the real estate community. 

On Facebook, many realtors share business-related updates like blog posts, new listings, open houses, industry news, upcoming events, etc. Social posts should also include photos of your listings, homes for sale, and your community. Facebook is a great way to interact with followers and keep them up-to-date on the latest real estate trends.

On LinkedIn, you can share links to blog posts or articles about topics related to business and financial strategy. Social media updates could also highlight your expertise and experience in the real estate industry. Social posts should also highlight your accomplishments and goals as a business professional.

On Instagram, you can share beautiful photos of your listings, homes for sale, and your community to generate interest and increase brand awareness. Social media posts could also feature popular hashtags like #realestate or #trendingtopics. Instagram is a great platform to share visual content that engages your audience such as “would you rather” or “this or that” posts which get people talking!

Which social media platform is best for real estate?

Choosing the right social media platform is an important factor for real estate agents looking to maximize their social media marketing efforts. Each social channel has its own unique features, audience demographics, and capabilities. Social media posts on Twitter are short in length, allowing you to share updates quickly without losing your followers’ attention. Social posts on Facebook are typically longer and more detailed, which may be better for blog posts and articles. Social media updates on LinkedIn tend to feature industry insights and personal accomplishments. 

According to survey findings by Pew Research Center, 79% of the 18-to-29-year-old demographic use Facebook, and 67% use Instagram. Of 30-to-49-year-olds, 82% use at least one social media platform, Facebook and Instagram being the prevailing favorites.

How can a real estate agent stand out on social media?

Standing out from the competition is crucial for real estate agents looking to market their listings and generate more leads. Social media offers a variety of tools that help you stand out from the crowd, including hashtags, posting at optimal times, and engaging followers with contests and polls. Posts that offer engaging content or highlight recent listings are more likely to be successful.

Must-have real estate social media posts to add to your content calendar right now:

Let’s take a look at some ideas for social media posts that work well in the real estate industry. Feel free to use these ideas in your social media content calendar!

  • New listings: Identify new listings on the market and post a short description with a link to the listings.
  • Just sold: Identify a listing that has recently sold and post a short description with a link to the sale.
  • Behind the scenes: Post photos of daily life as a real estate agent and give followers an inside look into your world.
  • Out in the community: Post photos of yourself and other team members at listings, community events, and more.
  • Before and after: Post photos of listings and share before and after shots.
  • Meet the realtor/team: Introduce realtors and other team members to increase brand awareness.
  • Neighbourhood highlights: Highlight different neighbourhoods and share tips on the area.
  • Testimonials: Tap into your network and ask past clients to share reviews, testimonials, and endorsements.
  • Market updates: Share a weekly market update on your community to keep followers up-to-date.
  • Holidays and fun stuff: Share photos of holidays and other fun events to generate brand awareness.

Social media is a powerful tool for real estate agents to connect with potential leads and customers. Each social media platform has its own unique features, which can be used to generate interest in your listings and business. Posts should be tailored to the specific social media channel and should highlight your expertise and experience in the industry. 

If you’re looking for help with your social media marketing, our team at Asterisk Marketing has a real estate social media powerhouse offering 3 tiers of service to help you as you grow your real estate business. Our experts can help you create and execute a successful social media marketing plan that will engage and grow your audience, help you stay current and increase your real estate brand visibility.