If you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Transcript: 0:00 – Google may offer a guide to help create a campaign, but I suggest exiting it as we’ll go through the process together. 0:19 – The first aspect we’re asked about is bidding. We’ll…
View LessonIf you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Resources: List of Excluded Countries Transcript: 0:00 – In our campaign settings, we first choose whether to run ads only on Google or include search partners and the display network. I recommend starting with just Google, as…
View LessonIf you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Transcript: 0:05 – We’re about to create a Google Ads account at ads.google.com. Before we start, I want to mention a current promotion from Google Ads. 0:19 – In Canada, you can get $600 free, and in…
View LessonIf you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Transcript: 0:00 – Initially, I planned to create three ad groups but will demonstrate just one for efficiency. You can duplicate this process for additional groups. 0:19 – In our Cape Coral campaign, I’ll first rename the…
View LessonIf you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Resources: List of keywords to exclude Transcript: 0:00 – This segment explains how to add a negative keyword list to prevent ads from showing for unwanted terms, such as “rent,” “job,” or “lease.” 0:08 – We’ve compiled…
View LessonIf you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Additional Learning: The Complete Google Adwords Glossary Transcript: 0:01 – Having covered the fundamentals of Google Ads, let’s dive into some key terms used in creating and managing a Google Ads campaign. 0:12 – The first…
View LessonIf you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Transcript: 0:00 – My name is Philip Pasma, and I am the owner of Asterisk Marketing. I also run the DIY Agents community. Our team at Asterisk manages over $300,000 a month in Google Ads…
View LessonIf you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Resources: PPC Cheatsheet Transcript: 00:01 – We’re creating ad groups for our Cape Coral campaign. We’ll make three types: a generic group for ‘homes for sale in Cape Coral,’ one for ‘pool homes,’ and another for ‘North…
View LessonIf you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Conversion Tracking Setup Real Geeks Sierra Interactive Chime/Lofty (coming soon) KvCore Transcript: 0:01 – After reviewing our campaign setup, everything looks good. However, we still need to cover an important aspect in another video: setting up conversion…
View LessonIf you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Transcript: 0:00 – When setting up a Google Ads campaign, the first step is to choose our campaign objective, such as sales, leads, or traffic. We’ll select ‘leads’ for our purpose. 0:07 – Next, we’re presented…
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