Lesson Archive
If you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Transcript: 0:00 – Google may offer a guide to help create a campaign, but I suggest exiting it as we’ll go through the process together. 0:19 – The first aspect we’re asked about is bidding. We’ll…
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If you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Resources: List of Excluded Countries Transcript: 0:00 – In our campaign settings, we first choose whether to run ads only on Google or include search partners and the display network. I recommend starting with just Google, as…
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If you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Transcript: 0:05 – We’re about to create a Google Ads account at ads.google.com. Before we start, I want to mention a current promotion from Google Ads. 0:19 – In Canada, you can get $600 free, and in…
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If you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Transcript: 0:00 – Initially, I planned to create three ad groups but will demonstrate just one for efficiency. You can duplicate this process for additional groups. 0:19 – In our Cape Coral campaign, I’ll first rename the…
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If you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Resources: List of keywords to exclude Transcript: 0:00 – This segment explains how to add a negative keyword list to prevent ads from showing for unwanted terms, such as “rent,” “job,” or “lease.” 0:08 – We’ve compiled…
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If you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Additional Learning: The Complete Google Adwords Glossary Transcript: 0:01 – Having covered the fundamentals of Google Ads, let’s dive into some key terms used in creating and managing a Google Ads campaign. 0:12 – The first…
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If you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Transcript: 0:00 – My name is Philip Pasma, and I am the owner of Asterisk Marketing. I also run the DIY Agents community. Our team at Asterisk manages over $300,000 a month in Google Ads…
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If you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Resources: PPC Cheatsheet Transcript: 00:01 – We’re creating ad groups for our Cape Coral campaign. We’ll make three types: a generic group for ‘homes for sale in Cape Coral,’ one for ‘pool homes,’ and another for ‘North…
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If you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Conversion Tracking Setup Real Geeks Sierra Interactive Chime/Lofty (coming soon) KvCore Transcript: 0:01 – After reviewing our campaign setup, everything looks good. However, we still need to cover an important aspect in another video: setting up conversion…
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If you have any questions about this lesson or marketing in general, please reach out to us at info@asteriskmarketing.co Transcript: 0:00 – When setting up a Google Ads campaign, the first step is to choose our campaign objective, such as sales, leads, or traffic. We’ll select ‘leads’ for our purpose. 0:07 – Next, we’re presented…
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